Hotel signs can make for a savvy investment. With a bold, clear, crisp and captivating fascia sign, hotels will give off a positive impression from the outset that aligns with their unique feel. From quaint B&Bs to five-star luxury resorts, an effective sign can say a thousand words and be the difference in securing custom versus local competitors.
Set the scene
Working with
Hospitality & Recreation
Signs and graphics help to create engaging and welcoming hospitality and leisure venues. Whether signage is used to give directions, provide information, attract visitors or promote your services and offers, it can make a significant contribution to improving the customer experience.
Invite new customers and welcome back familiar faces with an elevated experience, enhanced by engaging, bold hospitality signage. From entertainment venues, hotels, restaurants and cafes to food trucks and catering companies, Signs Express helps to create ideal solutions for your customers and staff. With signs to assist with directions, provide information, promote services and offers, our end-to-end solutions can help improve your customer experience.
Want to entice new customers and make loyal ones feel right at home? Signage can completely transform your building and grounds, building the customer experience and making people want to return time and time again. For a complete look, you will need to consider both internal and external signage solutions, making your business look appealing from the outside, ensuring any outside spaces are easy to navigate and creating an atmospheric interior that reflects your business.
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About
Hospitality signs and Outdoor Display Boards
For hospitality and leisure businesses, creating an unforgettable customer journey is crucial.
Customer experience is now king. From hotels, gyms and spas to theatres, cinemas and music venues, ensuring guests feel welcomed, satisfied and that they receive genuine value for money has become non-negotiable.
Achieving this level of excellence demands a meticulous approach, where you meticulously curate every aspect of the customer experience.
Hotel signs and outdoor display boards allow hospitality and leisure businesses to express their unique brand and identity. Equally, signage and wayfinding serve as a silent guide, seamlessly assisting customers throughout their journey.
Have you got?
Must-have signage
Have you got?
Must-have signage
Fascia
Wayfinding
From hotel room number plaques and bathroom facilities in restaurants to directories and maps within resorts, signage which helps navigate your property is essential. With consistent branding and the right format, wayfinding signs can help amplify your brand to heights of luxury and accentuate your ethos in the value of the guest experience.
Help guests park with ease and find their hotel room from reception, or allow customers to understand the ordering system and take their food to go. We have everything you need to make their experience all-encompassing.
You will need:
Directories for navigation, listing departments or facilities on floor levels
Door signs and nameplates for hotel rooms, staff access and administration offices
Plaques or engravings for reception areas or specific areas
Braille & tactile signage for accessible signage solutions
Digital
Exterior
Promotional
Interior
Once you have enticed customers in, helped them navigate with wayfinding solutions, how will they order? Or understand your brand? Captivate them with outstanding interior signage with designs that display information and menus clearly, or wow them with creative wallpapers and graphics that accentuate your brand. Menus can be digital, engraved or interactive, depending on your brand. This will strengthen the customer journey and help you focus on advertising offers and specials with videos or multimedia.
Heighten your interior with your branding with logos, promotional solutions, window graphics or illuminated signage that creates character and personality. All at your fingertips with our professionals.
You will need:
Custom wallpaper, floor graphics and wall graphics to highlight offers, creative additions and bespoke branding to upgrade your services
Digital signage, such as wall-mounted screens, free standing screens, digital a-boards or video walls, to highlight menus and important information
Pop-up banners for events and offers
Architectural finishes for cost-effective luxury refurbishments
Point of sale solutions, such as posters, pop-up displays and labels and stickers
Health and Safety
From hygiene in public toilets, hazards in the kitchen, to fire safety within hotels, we are committed to signage that keeps your staff and customers safe. Our health and safety signs are compliant with regulations and policies and are installed by professionals, so you can have peace of mind. Ensure your staff are trained and guests are informed for emergencies, warnings and cleaning processes.
Signs Express are here every step of the way.
You will need:
Health and safety signage, including compulsory signage, fire and emergency signs, hygiene signs, hazard signs, prohibition signs, traffic signs, and braille and tactile signs
Digital signage can be used to highlight safety notices
Post and panel signs can also be used to inform others of staff-only areas or hotel facilities, procedures or rules, such as swimming pools or alcohol policies.
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Fascia
Fascia
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Wayfinding
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Digital
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Exterior
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Promotional
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Interior
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Health and Safety
Optimise your
Exterior Signage
Outdoor display boards represent a crucial branding asset for hospitality and leisure businesses of all shapes and sizes. Picture the scenario: a group of tourists wanders through an unfamiliar area, eager to discover and embrace new experiences. They are actively scanning the streets, looking for enticing glimpses of what awaits within local establishments.
Hospitality and leisure enterprises can attract more customers by placing outdoor signs strategically. These signs can highlight important deals, events, and attractions, which will catch the attention of people passing by and turn them into customers
Express your unique brand and identity with fascia and shop front signs, sign trays or Monoliths and totems to visibly attract and inform visitors; perhaps even illuminated to invite guests into the evenings for diners or hotels.
Offers, products and promotions might be a key performance focus, so why not advertise these with consistent branding on your shop front, with Promotional solutions, including banners, flags? Street furniture, such as barriers or pavement signs, is vital for letting visitors know you’re open or for showcasing your menu.
For other external signage options, you can choose from:
Post and panels for entrances and welcome messaging, instructions, maps and directions.
Illuminated signage, such as halo illumination, lightboxes, backlit & fret cut, faux neon, trough & spot lights and cabochon lighting.
Window graphics, including frosted window decals, full colour window decals, window film, window manifestations, one way window film and solar window graphics.
Disabled access and parking signs are to allow for easy access
Canopies and awnings to stand out in a busy street, whilst also providing shelter.
Advice & Guidance
We've worked with Recreation & Hospitality businesses of all shapes and sizes for 35 years. Over this time, we've compiled our advice and guidance on how to optimise your venue's signage in our blog posts.
Hospitality Sign FAQs
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Q. What is the purpose of hotel signage?Collapse Expand
Hotel signs serve several important purposes. Wayfinding signs can help guests in navigating properties, directing them to key amenities such as restaurants, pools and gyms as well as emergency exits. Additionally, hotel signs can help to reinforce a hotel’s brand identity and image, provide essential information to guests such as Wi-Fi passwords and check-out times, and improve the overall aesthetic appeal of interior and exterior spaces.
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Q. Why is signage important in tourism?Collapse Expand
A: Tourist attraction signs can make all the difference in a competitive tourism industry. It is a vital tool that businesses can leverage to enhance their branding, better inform customers and enhance the overall experience of guests. From communicating vital safety information to signposting toilets, promoting enticing offers and enriching tourists’ understanding and appreciation of local histories, it is a key piece of the puzzle in providing a first-class tourism offering.
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Q. What signs must be displayed in a bar?Collapse Expand
In a bar, several types of signs are typically displayed to ensure compliance with regulations, promote safety, and provide information to customers. Alcohol licenses, age restriction signs and no smoking signs all help hospitality and leisure venues to comply with legislation, while emergency exit signs and bathroom signs can help to communicate key information to customers. These, combined with branding solutions such as outdoor display boards and fascia signs are all key tools that bars can and should tap into.
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Q. What materials are used to make attractive sign boards?Collapse Expand
Acrylic is commonly used for sign boards as it is both durable and easy to clean. However, you can use several other materials. Wood, metal, vinyl, glass, stone and corrugated plastic are all possible alternatives that each may provide a unique look and feel for brands seeking to go the extra mile in capturing the attention of their target audience.
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Q. Why are safety signs important in the hospitality industry?Collapse Expand
Safety signs are non-negotiable for hospitality and leisure venues. From enhancing employee and guest safety to ensuring compliance, emergency preparedness and liability protection, they are important for a variety of different purposes. Some common safety signs include wet floor signs, fire exit signs, first aid signs, fire extinguisher signs and restricted area signs.
Catering Vehicle & Food Truck Graphics
Not every hospitality business has a fixed location. From food trucks and mobile cafés to catering vans, coffee carts and event vehicles, your vehicle is often the first thing potential customers see. Professionally designed vehicle graphics help you stand out at busy events, attract passing trade and build recognition wherever your business goes.
Whether you're serving at festivals, weddings, corporate events or local markets, branded vehicle graphics transform your van into a mobile advertisement that works every time you hit the road. They're also a great way to create a polished, professional appearance that gives customers confidence in your business before they've even sampled your food or drink.
Our bespoke vehicle branding solutions include everything from subtle logos and decals to eye-catching partial and full wraps, all designed to reflect your brand while withstanding the demands of daily use.
Looking for inspiration? Explore our dedicated Food Truck & Catering Vehicle Graphics guide to discover the best branding options for mobile hospitality businesses.
You might need:
Van graphics, such as modular vehicle wraps, partial wraps, full wraps, decals & stickers and reflective markings
Car graphics such as partial wraps, full wraps, decals & stickers and reflective markings
Fleet graphics for when you have multiple vehicles but one consistent brand.
Case Studies
Entertainment & Leisure Signage
Want to entice new customers and make loyal ones feel right at home? Signage can completely transform your building and grounds, enhancing the customer experience and making people want to return time and time again.
For a complete look you will need to consider both internal and external signage solutions, making your business look appealing from the outside, ensuring any outside spaces are easy to navigate and creating an atmospheric interior that reflects your business.
Hotel & Restaurant Signage
Bright, eye-catching and attractively designed signage can be installed temporarily for these special occasions, or become a more permanent fixture at your establishment. Here are a few of our key products for the hospitality and leisure industry:
- Fascia and shop front signs
- Post and panel signs
- Directional and wayfinding signage
- Monoliths and totems
- Window, floor, wall and door graphics
- Pavement and street furniture
- Promotional banners and cafe barriers
- Canopies and awnings
- Reception signage
- Menu boards and point of sale signs
- Architectural finishes
We recently had Signs Express install a new sign and window logo to our restaurant Caffè e Vino in Tewkesbury. From the first mock-up to the final result, it's been a great experience working with Lee and the team. The service was simply outstanding! The installation was quick and faultless. Highly recommend this company!"
Davide Ventola, Caffè e Vino
Find Your Local Signs Express
With over 60 centres across the UK and Ireland, we enjoy a national reputation for providing quality products and supreme customer service.
What our customers say
Just wanted to drop a message to say how good your lads are – fitted the sign in the mud and even changed boots to not muddy the path! Shows...
Just wanted to drop a message to say how good your lads are – fitted the sign in the mud and even changed boots to not muddy the path! Shows thought and professionalism, excellent.
Many thanks,
Simon
Simon Fitton - Nene Golf Ltd
Benefits of hospitality and leisure signage
Gives a positive first impression
Ensures consistent branding
Makes sure you stand out from the competition
Promotes offers
Enhances the customer experience
Engages employees
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