Hotel signs can make for a savvy investment. With a bold, clear, crisp and captivating fascia sign, hotels will give off a positive impression from the outset that aligns with their unique feel. From quaint B&Bs to five-star luxury resorts, an effective sign can say a thousand words and be the difference in securing custom versus local competitors.
Set the scene
Working with
Hospitality & Leisure
Signs and graphics help to create engaging and welcoming hospitality and leisure venues. Whether signage is used to give directions, provide information, attract visitors or promote your services and offers, it can make a significant contribution to improving the customer experience.
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About
Hospitality signs and Outdoor Display Boards
For hospitality and leisure businesses, creating an unforgettable customer journey is crucial.
Customer experience is now king. From hotels, gyms and spas to theatres, cinemas and music venues, ensuring guests feel welcomed, satisfied and that they receive genuine value for money has become non-negotiable.
Achieving this level of excellence demands a meticulous approach, where you meticulously curate every aspect of the customer experience.
Hotel signs and outdoor display boards allow hospitality and leisure businesses to express their unique brand and identity. Equally, signage and wayfinding serve as a silent guide, seamlessly assisting customers throughout their journey.
Have you got?
Must-have signage
Have you got?
Must-have signage
Wayfinding
Fascia
Digital
Exterior
Promotional
Interior
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Wayfinding
Wayfinding
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Fascia
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Digital
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Exterior
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Promotional
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Interior
Optimise your
Exterior Signage
Outdoor display boards represent a crucial branding asset for hospitality and leisure businesses of all shapes and sizes. Picture the scenario: a group of tourists wanders through an unfamiliar area, eager to discover and embrace new experiences. They are actively scanning the streets, looking for enticing glimpses of what awaits within local establishments.
Hospitality and leisure enterprises can attract more customers by placing outdoor signs strategically. These signs can highlight important deals, events, and attractions which will catch the attention of people passing by and turn them into customers
Advice & Guidance
We've worked with Recreation & Hospitality businesses of all shapes and sizes for 35 years. Over this time, we've compiled our advice and guidance on how to optimise your venue's signage in our blog posts.
Hospitality Sign FAQs
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Q. What is the purpose of hotel signage?Collapse Expand
Hotel signs serve several important purposes. Wayfinding signs can help guests in navigating properties, directing them to key amenities such as restaurants, pools and gyms as well as emergency exits. Additionally, hotel signs can help to reinforce a hotel’s brand identity and image, provide essential information to guests such as Wi-Fi passwords and check-out times, and improve the overall aesthetic appeal of interior and exterior spaces.
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Q. Why is signage important in tourism?Collapse Expand
A: Tourist attraction signs can make all the difference in a competitive tourism industry. It is a vital tool that businesses can leverage to enhance their branding, better inform customers and enhance the overall experience of guests. From communicating vital safety information to signposting toilets, promoting enticing offers and enriching tourists’ understanding and appreciation of local histories, it is a key piece of the puzzle in providing a first-class tourism offering.
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Q. What signs must be displayed in a bar?Collapse Expand
In a bar, several types of signs are typically displayed to ensure compliance with regulations, promote safety, and provide information to customers. Alcohol licenses, age restriction signs and no smoking signs all help hospitality and leisure venues to comply with legislation, while emergency exit signs and bathroom signs can help to communicate key information to customers. These, combined with branding solutions such as outdoor display boards and fascia signs are all key tools that bars can and should tap into.
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Q. What materials are used to make attractive sign boards?Collapse Expand
Acrylic is commonly used for sign boards as it is both durable and easy to clean. However, you can use several other materials. Wood, metal, vinyl, glass, stone and corrugated plastic are all possible alternatives that each may provide a unique look and feel for brands seeking to go the extra mile in capturing the attention of their target audience.
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Q. Why are safety signs important in the hospitality industry?Collapse Expand
Safety signs are non-negotiable for hospitality and leisure venues. From enhancing employee and guest safety to ensuring compliance, emergency preparedness and liability protection, they are important for a variety of different purposes. Some common safety signs include wet floor signs, fire exit signs, first aid signs, fire extinguisher signs and restricted area signs.
Case Studies
Entertainment & Leisure Signage
Want to entice new customers and make loyal ones feel right at home? Signage can completely transform your building and grounds, enhancing the customer experience and making people want to return time and time again.
For a complete look you will need to consider both internal and external signage solutions, making your business look appealing from the outside, ensuring any outside spaces are easy to navigate and creating an atmospheric interior that reflects your business.
Hotel & Restaurant Signage
Bright, eye-catching and attractively designed signage can be installed temporarily for these special occasions, or become a more permanent fixture at your establishment. Here are a few of our key products for the hospitality and leisure industry:
- Fascia and shop front signs
- Post and panel signs
- Directional and wayfinding signage
- Monoliths and totems
- Window, floor, wall and door graphics
- Pavement and street furniture
- Promotional banners and cafe barriers
- Canopies and awnings
- Reception signage
- Menu boards and point of sale signs
- Architectural finishes
We recently had Signs Express Gloucester install a new sign and window logo to our restaurant Caffè e Vino in Tewkesbury. From the first mock-up to the final result, it's been a great experience working with Lee and the team. The service was simply outstanding! The installation was quick and faultless. Highly recommend this company!"
Davide Ventola, Caffè e Vino
Find Your Local Signs Express
With over 60 centres across the UK and Ireland, we enjoy a national reputation for providing quality products and supreme customer service.
What our customers say
Just wanted to drop a message to say how good your lads are – fitted the sign in the mud and even changed boots to not muddy the path! Shows...
Just wanted to drop a message to say how good your lads are – fitted the sign in the mud and even changed boots to not muddy the path! Shows thought and professionalism, excellent.
Many thanks,
Simon
Simon Fitton - Nene Golf Ltd
Get in Touch
Enquiry Form
Please contact your local centre by completing this enquiry form and we shall respond to your request as soon as possible.
Benefits of hospitality and leisure signage
Gives a positive first impression
Ensures consistent branding
Makes sure you stand out from the competition
Promotes offers
Enhances the customer experience
Engages employees