Up until then, most of their advertising had been through local papers and word of mouth. It worked, but they wanted something that would really stand out.

Trevor knew roughly what he wanted — something colourful that would reflect the creativity of his business — but wasn’t quite sure how to bring it to life. That’s where our design team came in.

At first, we sat down and talked through what Dexter’s brand stood for. Paints, wallpaper, creativity — it’s all about colour and variety. We wanted to capture that in a way that felt fun but professional.

A few rough sketches quickly became a bright, bold concept — a wrap packed with colour that really jumped off the road. We used high-quality vinyl with strong contrast and a durable laminate finish, so it’ll look great for years to come.

Once Dexter saw the design, they were all in.