Signs Express X Preston North End
Case Study

A Total Transformation for Preston North End FC


Preston North End Football Club, contacted Signs Express Central Lancashire wanting a comprehensive transformation of their home team changing rooms, aiming to create an environment that would both inspire the players and showcase the club's rich heritage and commitment to excellence.

The main aim of the re-fit was to modernise the overall look and feel of the changing rooms and to create a ‘Premier League’ aesthetic. At the same time, it was important to the client to reflect the history and prestige of the club in the design elements – and all need to be completed within a tight timeframe before the start of the season.

Preston North End Changing Rooms


We were responsible for all aspects of the project – from the initial concept and design to production and installation. To ensure the project was completed on time and fully satisfied the client’s brief, it was planned and carried out in two key phases.

Phase 1: Modelling & Design 

First, we precisely measured the changing rooms and recreated them to scale in SketchUp. This gave us the ability to present a comprehensive 3D visual to the client, encompassing all aspects of the proposed redesign.

Preston North End FC Signs Express Central Lancashire (3)

Phase 2: Production & Installation

Player Pods

We crafted the individual player pods, using timber batons & plywood to form the base structure, which along with the existing structure we then wrapped in 3M DI-NOC blue architectural film, giving them a modern and cohesive look.


Pod Backdrops

We crafted the pod backdrops from high-gloss acrylic, offering a sharp contrast and premium look with a luxurious finish and enhanced aesthetic appeal.


Header Panels

 By integrating magnetic Teslabase, we ensured a hidden magnet behind each of the header panels. This allows the kitman to easily swap out ferrous material printed player names for every match.

Preston North End FC Signs Express Central Lancashire Shirts

Floor Vinyl

We specifically chose to design and install a floor vinyl of the club badge on the changing room floor, adding a bold and prideful element to the space.


Tactics Board

Our team designed a bespoke magnetic drywipe tactics board with an adjustable bracket.


Furniture & Tiles Refurbishing

Both the existing furniture and the previously unsightly tiles were wrapped in 3M DI-NOC blue and Mactac WW-100, respectively, giving the room a modern and cohesive finish.

IMG 2133


The tight timeframe was a significant challenge for the project, and sourcing some of the materials in time posed some logistical issues. However, our team worked extra hours and collaborated efficiently with local Prestonian companies to ensure timely and quality completion.

IMG 2123


This project was a pleasure for our team to take on and a massive achievement to complete. The outstanding features of the project were:


Complete Fit-Out

This wasn't just a minor upgrade. The job demanded a full transformation of the existing space, ensuring every aspect was addressed, from floor to ceiling.


Innovative Use of Existing Structures

Despite the time constraints, we managed to ingeniously repurpose and integrate the existing fixtures and fittings. This approach not only met the deadline but also ensured sustainability by minimizing waste.


Tile Overhaul

One of the primary challenges was the pre-existing tiles that covered the entire room. Instead of removing them, which would have been time-consuming and costly, we opted for advanced materials to cover and modernize them. This strategy was both efficient and impactful, yielding a fresh, revamped aesthetic.


Fast-Paced Solutions

Recognizing the tight timeframe, our team utilized quick yet effective material solutions, ensuring that the quality wasn't compromised. This speediness demonstrated our team's adaptability and expertise in handling projects under pressure.



The transformation from an outdated tiled room to a state-of-the-art changing facility is truly remarkable. It stands as a testament to the possibilities of blending creativity with cutting-edge materials.

Preston North End FC Liverpool Signs Express Central Lancashire


 "I've been in the world of football for many years and have seen a variety of changing rooms, but what Matt Rutlidge and his team have accomplished for Preston North End is nothing short of spectacular. Their transformation of our home team changing rooms based on the ideas we presented is a true testament to their unparalleled skills, creativity, and dedication.

Every corner of the room reveals the meticulous care and attention to detail that has gone into the project. The fully bespoke player pods and newly upholstered seats not only exemplify the depth of Signs Express Central Lancashire’s expertise but also make the space feel truly special and tailored for our players.

Moreover, the ability of the team to execute this project within the tight timeframe and without compromising an ounce of quality is commendable. This not only speaks of their team's dedication and professionalism but also of the seamless collaboration with fellow Prestonian companies. It's wonderful to see such synergy and local collaboration bringing out the best for our club.

In conclusion, I couldn't be more pleased with the outcome and am extremely grateful to have had the opportunity to work with professionals of Signs Express Central Lancashire’s calibre. Preston North End and its players will undoubtedly benefit from this world-class environment you've created, and it will no doubt inspire and motivate us for the seasons ahead.” – Ryan Lowe, Team Manager at Preston North End

Preston North End FC Signs Express Central Lancashire Floor Graphics


"We are extremely proud of the outcome of this project. Working with Preston North End, an iconic club with such a rich history, was an honour and a challenge we eagerly embraced. Our team showcased their exceptional talent, dedication, and ability to innovate. Collaborating with local Prestonian companies added to the experience, and we are thrilled to have been a part of this transformation. The client's trust and openness to our ideas made this project a remarkable journey." - Matt Rutlidge, Centre Manager at Signs Express Central Lancashire

Signs Express X Preston North End

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