Getting the signage right for your new business will be key for its success. Effective signs and graphics can be the difference between helping your business stand out from the crowd or letting it fade into the background.
Although installing signage may not be at the top of your priority list when starting a new business, there are many cost-effective ways to help give your premises a boost.
Good signage gives a positive first impression of your business and helps to accentuate your professionalism, whether that be external signs featuring your logo or internal wayfinding signs. The right signage can: Engage 50% of all new business for start-ups comes directly from signage* Save 85% of businesses estimate they would lose 1/3 of sales if signage was removed** Inspire 98% of consumers are less likely to engage with a company if their signage is in disrepair*** Communicate 83% of businesses consider signs, graphics and displays an integral part of their marketing strategy***
With such a vast array of visual solutions available we've put together the top five things to consider when choosing new signs and graphics. In order to reap the benefits of good signage, you need to make the most of what it offers. There are several important factors when looking to install new signage. IDENTIFY - Before going full steam ahead, it’s essential to have an idea of what you want your signage to achieve. Are you looking to advertise to, inform, persuade or direct your customers and visitors? PLAN - Don’t rush the design of your signs; ensuring your brand messages are consistent is very important for a new start-up as it is the first impression potential customers will get of your business. INVEST - Your signage is an investment that needs to be hard-wearing and remain high-quality for a long time. Do not cut corners with products, with our wealth of knowledge and trusted suppliers we will ensure your signs offer value for money. ORGANISE - A well-managed project is essential to ensuring your signs are installed on time and on budget. Project managers help to organise the logistics, especially if your premises is in a busy area, or has specific operational times. SPECIFY - The sector you operate in will also have an impact on the type of signage you choose; your location, premises and operations will all help determine the best signage for your business. What type of signage is best for my start-up business? The world of signs is expansive with many solutions on offer, from external and interior signage to vehicle graphics and much more!
External signage promotes your brand message to people that may walk or drive past your premises. Eye-catching fascia signs, pavement boards and directional signs with recognisable branding gives your business the best chance of being remembered by potential customers. If created with an illuminated element external signage can be visible 24/7 and once installed offers continuous exposure of your business. Internal signage offers simple solutions that make a big impact without breaking the bank. Having wayfinding, reception plaques or wall graphics help to showcase your company’s brand message and promote your professionalism. The addition of custom wallpaper, window graphics and decorative display signs can all transform your office into an engaging and vibrant workplace. This type of signage has benefits for both visitors and employees by instilling a sense of belonging, familiarity and value.
Vehicle graphics take your signage even further and are a great addition if you have business vans, cars or a whole fleet. Lettering and simple logos are an affordable way of displaying your company information, using colours and fonts that match your branding. Vehicle graphics and wraps are some of the most effective forms of advertising on the road, helping to promote businesses both large and small. If budgets allow, there are many options for your signage that will really set your business apart. Digital solutions take your displays to the next level, incorporated with bespoke designs and solutions, while specially designed architectural finishes provide a seamless finish for a dynamic upgrade in any environment. Contact your local centre to discuss all of the signage options for your start-up business. *Small Business Association **Study by Taylor, Sarkees & Bang 2012 ***Signs Express study of 1,000 businesses
More like this
Signs Express Leeds Celebrate Twenty Years in Business…
Signs Express Leeds Celebrate Twenty Years in Business…
The Signage Trends of 2024
Just like that, another year has passed, and it brings a host of new opportunities to bring your brand to life!
5 Products to revamp your interior for any budget.
Interior signage can fulfil a host of purposes within your premises, the options are endless.
The complete guide to interior signage
From offering a warm welcome to your customers, to guiding your visitors around your premises, how your space looks on the inside matters.
The signage guide for construction sites
If you’re looking to source construction site signage, we have the solutions for your business.
Boosting Brand Awareness in Construction
Increasing brand recognition plays a pivotal role in attracting and securing new projects in the construction industry.
5 top tips to stand out at your next trade show
Here's 5 top tips to help you stand out in the crowd.
Maximising the impact of illuminated signage
Having illuminated signage allows you to differentiate yourself from your competition.
The Complete Guide to Illuminated Signs
Illuminated signs help to increase visibility, drive sales and attract customers.
Signage top tips for tradespeople
A rundown of the top signs & graphics for tradespeople and small businesses.
6 Tips for Effective Outdoor Signage
6 top tips to ensure your outdoor business signs stand out from the crowd.
Signs of Success: How Outdoor Signs Influences Customer Behaviour
This article summarises some key statistics on the importance of signs for your business.
The complete guide to interior vinyl wrapping
Vinyl wrapping is a more cost-effective and environmentally friendly option when considering redecorating or refurbishing.
Signs Express Goes Carbon Neutral in 2023
Signs Express are pleased to announce that we have been certified as a carbon neutral business.
5 types of signage to improve your office
Gone are the days of working in a cubicle staring at a screen for 8 hours. Here's what your office could be missing.
Top tips for branding your office
Whether your moving into a new office or looking for a refresh - we've put some tips together to help you brand your office space.
Turn your vehicle into a 24/7 marketing machine
With over 3,000 people seeing your vehicle every hour, isn't it time you turn your vehicle into a marketing machine?
5 Top Tips to Brand Your Vehicle
We offer the top five tips to brand your company vehicle, so you get noticed while you are on the go.
Play to Win: Signs Express Convention 2023
The Signs Express 2023 Convention has officially been wrapped up for another year and what a fantastic event it was!
Complete Guide to School Signs
Signage can make a big difference to any school setting, helping to inspire and motivate students, welcome visitors and keep everyone safe.
Five tips to a sustainable business
We detail five cost-effective tips to help your organisation become more environmentally friendly.
What our customers say
First Steps Community Playgroup - First Steps Community Playgroup
Nicola - Petals & Posies
Emily Bannister - Victorian Sliders
Bernadette O’Sullivan - Woodcroft Stud
Julian Marks - Roofcare South West
MICHAEL STOPFORD (1) - Cumulus Bookkeeping Services
Ian Mounter - IDM Airless
Rupert Gladstone - Spitfire Avian Pest Control Ltd
Mike Davies - Mike Davies Associates Ltd
Andy Dransfield - Andy Dransfield Driver Training
Luke Payne - Active Southwest
Richard Cale - Leaf Culture
Christopher Campbell - Kelly Group Ltd