Tips for effective outdoor signage

You have a matter of seconds to attract your customers and tell them what product/service you sell before their gaze moves elsewhere. So how will you stand out from the crowd? We’ve outlined some tips and tricks to consider when planning your exterior signage.

Information

As we stated above, you have seconds to tell your customer who you are and what products/services you provide so make sure you prioritise the important stuff!

A good rule of thumb is to consider what you would tell your customers if you had 20 seconds to explain your business. The next steps are to think about how and where you portray that information across the exterior of your premises.

Cut Vinyl Text For Fascia And Windows And Black 5mm Acrylic Letters On Nylon Locators For Brad's, Exeter

Font

Utilise your branding as much as possible but make sure the wording is clear and easy to read from areas of high footfall and passing traffic. For night-time visibility, consider illuminated signage so it can be read in darkness and from a distance. Don’t forget to think about the order of most important information to least to ensure you position it correctly. 

You Will Read This First (3)

Colour & Material

According to entrepreneur.com, 80% of brand recognition is done through colour so as well utilising your branding, ensure you incorporate some vibrant colours to attract your audience.Considering some iconic brand colours, Cadbury’s is synonymous with purple while red is instantly relatable to Coca-Cola.

When considering the colour palettes for your signage, make sure you think about a darker and lighter pairing of colours between background font to ensure an effective contrast.

Choosing the right material for your signage can improve the overall look of your signage as well as ensuring it lasts a long time. Our team of experts are on hand to help you choose the right material and finish for your signage.

Yo Burrito Shop Front Built Up Letters Sx Stoke Wm

Size & Location

The sizing of your signage and its location go hand in hand, factors such as the type of building, the immediate surroundings, and the direction of where you customers approach your premises must be considered. It’s important to remember that effective signage only gives a snapshot of your business and simply convey what your business is, by trying to sell your entire business, you could overwhelm and confuse your customers.

Our team of experts can visit your premises and do an initial site visit to talk through your vision and help advise your best options.

Multi Site Compressed
Get in Touch

Enquiry Form

Please contact your local centre by completing this enquiry form and we shall respond to your request as soon as possible.

question icon
upload tip
Upload Tip

If you would like you can upload a maximum of 5 PDF, JPG, PNG or EPS files to support your application. These should each be 5mb or less.

By checking this box, I agree to receive marketing communications to the contact information provided. I understand that I can withdraw my consent at any time. View our privacy policy to find out more.
* These fields are mandatory

More like this

What our customers say

Rated 5 stars out of 5
The team did a super great job on my van graphics, Very good service and they really make sure all the details are correct 
Tom Austin - Tom Austin General Builder
Google
Rated 5 stars out of 5
Great advice, service, speed and price. 
Mike Pogson - Hartland Residential
Google
Rated 5 stars out of 5
Great service, ordered and installed really quickly for a good price. We are very happy with the results. 
Lydia Wright - Little Pearls Nursery
Google
Rated 5 stars out of 5
Thanks for the wonderful signage you have installed on the front of our shop. We've had so many positive comments, and I am sure it is incr...
Jacqueline - October Books
Signs Express
Rated 5 stars out of 5
Thank you so much for the fantastic service you always offer. It’s always such a pleasure working with you and nothing is ever too much tro...
Luke Payne - Active Southwest
Google
Rated 5 stars out of 5
Many thanks to Gary and Fin, for their professionalism in installing the two Bee Garden Signs this morning, one in Belmont Park and the oth...
Judith Richardson - Newtown Wildflower Gardens
Google
Rated 5 stars out of 5
Super quick turn around, friendly and professional, very happy with the designs the provided, and ecstatic with the finished van, defiantly...
Pete Turner - J & P Turner Building Contractors
Google
Rated 5 stars out of 5
Everyone at Signs Express couldn’t have been more helpful if they tried! I own a Driveschool and they recently had 2 of our cars to put gra...
David Fox - Fox School Of Motoring
Google
Rated 5 stars out of 5
"At Destination Sport Group, we used Signs Express Manchester to brand our new office space and are thoroughly impressed with the service....
Destination Sport Group
Google
Rated 5 stars out of 5
On behalf of Optix Solutions we had a great experience. The came out and inspected the area we needed the sign, we sent the design over and...
Laura - Optix Solutions
Google
Rated 5 stars out of 5
Would recommend to anyone! Great job on my car. Professional throughout the whole process :) 
Jane - Classic Carers
Google
Rated 5 stars out of 5
Very professional and understanding and fast 
Mrs Lebatteux - Shillingford St George Village Hall
Google
Rated 5 stars out of 5
I had an excellent experience with Signs Express Exeter, particularly thanks to Joe, who was incredibly helpful throughout the process. The...
Andrew Horide - Heavitree Osteopaths
Google
Rated 5 stars out of 5
Signs were all installed today – great bloke you have working for you, nice chap and very accommodating. All the Graphics look great – Th...
Brendon Giles - WHP Telecoms LTD
Signs Express
Rated 5 stars out of 5
Quick, professional, and quality products. Great communication. Great price! Can't go wrong. 
Jonny Rae - Fibre News
Google
Rated 5 stars out of 5
Superb service, very fair price, very straightforward and easy to work with, will definitely use them again! Thank you 
Matthew Cauchois - Pressure Washing Exeter
Google
Rated 5 stars out of 5
Contacted Signs express for some new signage and they were amazing. We had a very tight time frame and they were able to supply and fit in...
First Steps Community Playgroup - First Steps Community Playgroup
Google
Rated 5 stars out of 5
Thank you so much for all your help re the sign writing for the van, it is really lovely and I am super pleased with it. The whole process...
Nicola - Petals & Posies
Signs Express
Rated 5 stars out of 5
Started using Signs Express Harlow last year, have always worked with Tom. Communication and updates from the company are always brilliant...
Emily Bannister - Victorian Sliders
Google
Hi Mike, Couldn’t be more pleased with the sign, it’s perfect!! Please could you do the other one exactly the same 👍 Best regards Bern...
Bernadette O’Sullivan - Woodcroft Stud
Signs Express
Rated 5 stars out of 5
What can I say,professional from start to finish? Excellent job would highly recommend. Very fair price and update me all the way through t...
Julian Marks - Roofcare South West
Google
Hi Michael, I’m delighted with the window sign and your service.  
MICHAEL STOPFORD (1) - Cumulus Bookkeeping Services
Signs Express
Rated 5 stars out of 5
Signs Express were incredibly helpful and our banners were available to collect within days. Excellent quality, reasonably priced and grea...
Becky Hulse
Google
Rated 5 stars out of 5
Great company to deal with and very patient with the many amendments to the design we went with. Van looks stunning - a real eye-catcher an...
Kulvinder Singh
Google