Increase sales with shop signs
News

Updating, adding or replacing your signs could increase your sales by 10%!* That’s the power of signage and why it’s so important for businesses to utilise this effective marketing tool. Read our top tips on how to make sure your business stays visible in this highly competitive and attention-grabbing space.

Convey a strong message Have you ever visited a store or made a purchase because a sign caught your eye? You’d not be alone. In fact, The FedEx Office “What’s Your Sign?” survey found that almost 8 in 10 (76%) of American consumers enter a store they have never visited before based on its signs, and nearly 7 in 10 (68%) have purchased a product or service because a sign caught their eye.

Promotional graphicsPromotional graphics

So, making sure your signage leaves people with a positive impact is crucial in encouraging consumers to enter your business and make a purchase. Plus, their attention-grabbing effect will actively add to your sales. A win, win. Choose simple, bold messaging and branding for maximum impact. Take in your surroundings and ask yourself, how can your business stand out from others? Keep it fresh Maintaining a positive impression is so important as research by Signs Express has shown that 98%** of consumers are less likely to conduct business with an organisation if their signage is in disrepair. So, it’s essential to keep your signage in a good clean condition if you want to attract and retain customers. Make sure your signage reflects your current brand image for a consistent and identifiable look and feel to your premises. Be relevant Banners, posters and promotional window graphics can be used as cost-effective temporary displays.

Image courtesy of Make It HappenImage courtesy of Make It Happen

Asking for advice from your signage provider and staying up to date with signage trends including illumination, digital signage, tactile or wall coverings will also grab the attention of visitors and help your business stand out from competitors. It’s also a great way to revamp your premises without a costly refurbishment.

Illuminated displays Illuminated displays

Illuminate Adding illumination to your signs can dramatically increase their impact. Use inside and outside your premises to attract attention. Read about some of the more popular lighting options for your signage in our blog on the benefits of illuminated signage. Interact with your audience Using signage with moving parts, textured or tactile finishes will increase customer engagement and interaction. Or, how about using digital signage as a captivating method of advertising your services with vivid displays to output dynamic, eye-catching content? Digital signage solutions offer exciting potential and can complement traditional signs and graphics, with the ability to easily offer time-sensitive and seasonal messages and provide immersive experiences to keep your customers engaged. For example, places of interest, such as museums, are opting for immersive touchscreen wayfinding maps, giving visitors information about the different areas of the site they can visit and a more memorable experience.

Digital signageDigital signage

Retail spaces can be transformed by showing customers a slideshow of the latest fashion trends, features of a car, or current offers and promotions. With 80% of brands experiencing a significant increase in sales after introducing digital signage to their store and research showing that digital displays are 400% more effective than static signs*** it’s easy to see why they’re a wise investment. Digital content can be connected to a network, created and implemented with only operating costs to consider, offering businesses the convenience of refreshing their messaging at any time. Source the right solution for you With a variety of shapes, sizes, materials and designs available for you, signage can be an easy and cost-effective way to create a great first impression of your business. Consistency in colour, font and style throughout your signs and graphics will create a strong impression of your brand identity, giving customers a clear image of what your business is and what you can provide them.

Point of sale displaysPoint of sale displays

Whether it’s a shop sign complemented by point of sale signage or window graphics promoting this season’s trends, your signs help to promote your business message and boost sales. With an abundance of choice in today’s market, you need to make your signage work hard for your business. Plus, with 85% of businesses estimating they would lose in excess of a third of sales if they removed their signage****, it is a sales opportunity not to be missed. For advice and support on how to make the most of your signs and graphics, speak to Signs Express, the UK’s leading signs and graphics company which has over 65 centres across the UK. Find your local centre here. Resources *Study on the economic value of signage by Sign Research.org **Survey of 1000 businesses, Signs Express Ltd ***Intel digital signage solutions briefing ****Study by Taylor, Sarkees and Bang (2012)

More like this

What our customers say

Rated 5 stars out of 5
Signs Express responded quickly for a need for exhibitions signage within a short time-frame. They installed signage across four Sheffield...
Hannah Campbell - Sheffield Doc Fest
Google
Rated 5 stars out of 5
Fantastic company, great support designing our reception and sales office. We will be using you guys again once we get the van kitted out....
Micky Johnson - Airbag Team
Google
Rated 5 stars out of 5
Signs Express (Sheffield) recently printed and installed a series of wall murals which Wall Nuts Murals had designed to go into the Childre...
Stepahanie Masters - Wallnut Murals
Google
Rated 5 stars out of 5
Massive thank you to Signs Express who have produced the most amazing signs for my studio clinic. Both signs look fantastic and have surpas...
Rachel Rafter - Natural Concept Permanent Makeup
Trustpilot
Rated 5 stars out of 5
A pleasure to deal with from start to finish. Malcolm's attention to detail is very much appreciated with something that will be viewed for...
Johnson Insulation Supplies - Johnson Insulation Supplies
Google
Rated 5 stars out of 5
excellent from start to finish. will definitely use them again. 
Mid Devon LGV Training - Mid Devon LGV Training
Facebook
Rated 5 stars out of 5
If you need top class signs, look no further than these guys. You won't find a nicer bunch of people, everyone was so helpful. Got our sign...
Conor - NVD LTD
Google
Dear Karl, It was a pleasure to meet your colleagues late last week at the cemetery and they did an excellent and very quick job in instal...
Sherwood Explorer - Sherwood Explorer
Signs Express
Hi Nicola You company have made a fantastic job of our vehicles – please pass this on to all involved – thank you Best Regards Paul Car...
The Sherwood Group - The Sherwood Group
Signs Express
Rated 5 stars out of 5
Fantastic company and would definitely recommend. Great customer care from start to finish and the final product was exactly what I wanted. 
John Orchard - WRAPnPACK
Google
Rated 5 stars out of 5
A huge thank you to Signs Express (Southampton) - great service and value for money. The signs are the perfect finishing touches to our new...
Geoff - Tech Connect Group
Facebook
Rated 5 stars out of 5
Quick and straightforward signage for my premises. I used them 15 years ago and that transaction was equally as smooth :) 
Matt Price - Olivia Samuel
Google
Rated 5 stars out of 5
I have been very impressed with the service provided by Signs Express, Bedford. As a business owner in the Design and Construction sector,...
Paul - Cambridge Porches and Canopies
Trustpilot
Rated 5 stars out of 5
Fantastic product!. Signs Express Nottingham have always produced quality products for us and our clients. They always deliver on time, com...
Fusion Graphic Design - Fusion Graphic Design
Google
Rated 5 stars out of 5
It's not often you order something and are amazed by the results. I ordered a shop signs, window stickers and car stickers. The results and...
Gary Hyams - Jacob Graff Design
Google
Rated 5 stars out of 5
We had a new sign installed for our business, from the initial contact to the after-sales services has been wonderful, everyone was very he...
Batchelor Air-Conditioning
Trustpilot
Rated 5 stars out of 5
Brilliant service throughout. It was refreshing to have such regular communication and updates, customer service was fantastic and the fini...
Sharon Keirle - The Artisan Dog Co
Google
Rated 5 stars out of 5
Very nice job on our new minibus 
Margaret Hawes
Trustpilot
Rated 5 stars out of 5
Excellent customer service from Gary at Gateshead signs express, excellent design on van and was very happy with the price, will definitely...
Graham Jackson - Graham Jackson
Trustpilot
I can't thank you enough for a brilliant job, the communication during the design process was so responsive, also the pricing was excellent...
RLB Dent Solutions - RLB Dent Soluctions
Facebook
Rated 5 stars out of 5
Excellent quality signage and brilliant advertising on my van now for a very reasonable price. A professional team delivering exactly what...
Inside & Out Gardening Service
Trustpilot
Rated 5 stars out of 5
Service was fantastic, nothing was a bother the sign for my van was exactly as I wanted it and the staff are very friendly and efficient. 
Grace Watkin
Trustpilot
Rated 5 stars out of 5
Signs Express always do a great job for us. Always a good price on always on time. Highly Recommended 
Ian - Delcor Furniture
Trustpilot
Rated 5 stars out of 5
Great company.. quickly designed and produced signage for our Roving vaccine unit… thanks a lot 
David Shannon - NHS
Trustpilot