Updating, adding or replacing your signs could increase your sales by 10%!* That’s the power of signage and why it’s so important for businesses to utilise this effective marketing tool. Read our top tips on how to make sure your business stays visible in this highly competitive and attention-grabbing space.
Convey a strong message Have you ever visited a store or made a purchase because a sign caught your eye? You’d not be alone. In fact, The FedEx Office “What’s Your Sign?” survey found that almost 8 in 10 (76%) of American consumers enter a store they have never visited before based on its signs, and nearly 7 in 10 (68%) have purchased a product or service because a sign caught their eye.
So, making sure your signage leaves people with a positive impact is crucial in encouraging consumers to enter your business and make a purchase. Plus, their attention-grabbing effect will actively add to your sales. A win, win. Choose simple, bold messaging and branding for maximum impact. Take in your surroundings and ask yourself, how can your business stand out from others? Keep it fresh Maintaining a positive impression is so important as research by Signs Express has shown that 98%** of consumers are less likely to conduct business with an organisation if their signage is in disrepair. So, it’s essential to keep your signage in a good clean condition if you want to attract and retain customers. Make sure your signage reflects your current brand image for a consistent and identifiable look and feel to your premises. Be relevant Banners, posters and promotional window graphics can be used as cost-effective temporary displays.
Asking for advice from your signage provider and staying up to date with signage trends including illumination, digital signage, tactile or wall coverings will also grab the attention of visitors and help your business stand out from competitors. It’s also a great way to revamp your premises without a costly refurbishment.
Illuminate Adding illumination to your signs can dramatically increase their impact. Use inside and outside your premises to attract attention. Read about some of the more popular lighting options for your signage in our blog on the benefits of illuminated signage. Interact with your audience Using signage with moving parts, textured or tactile finishes will increase customer engagement and interaction. Or, how about using digital signage as a captivating method of advertising your services with vivid displays to output dynamic, eye-catching content? Digital signage solutions offer exciting potential and can complement traditional signs and graphics, with the ability to easily offer time-sensitive and seasonal messages and provide immersive experiences to keep your customers engaged. For example, places of interest, such as museums, are opting for immersive touchscreen wayfinding maps, giving visitors information about the different areas of the site they can visit and a more memorable experience.
Retail spaces can be transformed by showing customers a slideshow of the latest fashion trends, features of a car, or current offers and promotions. With 80% of brands experiencing a significant increase in sales after introducing digital signage to their store and research showing that digital displays are 400% more effective than static signs*** it’s easy to see why they’re a wise investment. Digital content can be connected to a network, created and implemented with only operating costs to consider, offering businesses the convenience of refreshing their messaging at any time. Source the right solution for you With a variety of shapes, sizes, materials and designs available for you, signage can be an easy and cost-effective way to create a great first impression of your business. Consistency in colour, font and style throughout your signs and graphics will create a strong impression of your brand identity, giving customers a clear image of what your business is and what you can provide them.
Whether it’s a shop sign complemented by point of sale signage or window graphics promoting this season’s trends, your signs help to promote your business message and boost sales. With an abundance of choice in today’s market, you need to make your signage work hard for your business. Plus, with 85% of businesses estimating they would lose in excess of a third of sales if they removed their signage****, it is a sales opportunity not to be missed. For advice and support on how to make the most of your signs and graphics, speak to Signs Express, the UK’s leading signs and graphics company which has over 65 centres across the UK. Find your local centre here. Resources *Study on the economic value of signage by Sign Research.org **Survey of 1000 businesses, Signs Express Ltd ***Intel digital signage solutions briefing ****Study by Taylor, Sarkees and Bang (2012)