Marketing checklist for start-up companies - always remember your signage!
News

As a new start-up company, your marketing efforts can easily make the difference between success and failure. To ensure your fledgling business thrives from day one, take a look at our simple and straightforward marketing checklist.

1. Perfect your branding

Before you launch your new venture, you need to ensure that your branding is just right. Work on your logo, your colour scheme and your corporate image until they send the exact message you want them to.

2. Get your signage sorted

Your sign will announce to passing customers that your business is there and tell them what it’s all about. Having a well-designed and well-placed sign will also help customers who are searching for your business to locate your premises. Ideally, you should aim to have your sign in place a while before your business opens, that way you can begin to build a bit of a buzz around your launch.

3. Build a website

These days, having a company website is absolutely essential. Even if your site is pretty basic, it’s important to have an online resource that informs your customers and gets your name out there.

4. Get on social media

Social media is another modern marketing essential. A fantastic way to connect with your target audience and boost your online presence, regular social media use can go a long towards enhancing your marketing efforts.

5. Define your target audience

Before you can begin to sell to your audience, you need to find out exactly who they are. The more you know and understand your customer base, the easier it will be for you to create targeted marketing campaigns that really hit the nail on the head.

6. Get your name out there

Getting your name out there is an important part of launching a start-up business. Although your signage will help with this, you’ll also need to get active on social media and maybe run a few promotional campaigns. Think about advertising hoardings and banners that can help your business get noticed in the area.

7. Blog

Blogging is a fantastic way to boost SEO and build a loyal customer base. Regular and informative blogs give your audience a means through which they can get to know you better. Try to keep your blogs relevant to your industry and interesting for your customers.

8. Get snap happy

As we all know, a picture can say a thousand words. Including photos in your social media profiles, on your blog and in your website will help your customers to get to know your brand and give your company a bit more personality.

9. Get a promotion ready

Launching a start-up with a special offer is always a good way to get things off on the right foot. Customers will be more likely to try a new company if they think they’re getting a bargain, so make sure you line up a few good deals before you open.

10. Check your checklist

Last but definitely not least, it’s important to check your checklist before you launch. It’s very easy to overlook even the most vital marketing steps so go through your list twice and make sure you’ve ticked everything off. For help and advice with creating high-quality signs for your business, take a look around our site today or contact one of our local sign making specialists.

More like this

What our customers say

Rated 5 stars out of 5
First class service from Signs Express Wearside. From Design to Installation these guys understand our high quality expectations and are a...
Fairgrieve Compression
Google
Rated 5 stars out of 5
Many thanks to Signs Express (Exeter) for our new sign, they gave very helpful advice and the installation was quick and efficient. 
J Parsons - Kadampa Meditation Centre
Google
Rated 5 stars out of 5
Incredible from start to finish & super professional. Would highly recommend! 
Will Keogh - Orega
Google
Rated 5 stars out of 5
Incredible from start to finish & super professional. Would highly recommend! 
Will Keogh - Orega
Google
Rated 5 stars out of 5
Great customer service, quality product. The fitter was very professional. 
Chinedu Nnaemeka
Google
Rated 5 stars out of 5
I needed sign writing on my new van. I contacted Signs express and they talked me through a few different price options and discussed my re...
Alex Smith
Google
Rated 5 stars out of 5
Great quality of work, quick responses to a quote request and very friendly staff who go out of their way to help. Really pleased with the...
Adrian Froggatt
Google
Rated 5 stars out of 5
Excellent Service from Signs Express Leeds! All that you would want in a supplier, professional, great job and quick turnaround! Thank you!  
Julia Jagger
Google
Rated 5 stars out of 5
Rick and the team were excellent, comms were quick, price was reasonable, the guys doing the fitting were great and most importantly the si...
David Taylor
Google
Rated 5 stars out of 5
Fantastic service and speedy turnaround. Really impressed with the communication, Rick was great at getting our signage sorted in time for...
The Hot Yoga Chapel
Google
Rated 5 stars out of 5
Love my new signs! They look classy, elegant and fit my brand perfectly! The product and quality of the workmanship is fantastic too! Fault...
Claire Wood
Google
Rated 5 stars out of 5
Great service, my second time using these guys and will continue to use them in the future. The artwork/mock up process is seamless and the...
Lumiere Photographic
Google
Rated 5 stars out of 5
Everyone on the Team were so helpful, we had an external sign that as 6m long, and internal signage fitted. The service went above and beyo...
Candida Edwards
Google
Rated 5 stars out of 5
Absolutely brilliant service from start to finish! Query was answered quickly with amazing attention to detail and all options explained. I...
Sara Cowie
Google
Rated 5 stars out of 5
Hi, Fountain. We must have done something right to get such a good rating from you. We really appreciate you taking the time!  
Fountain Admin
Google
Rated 5 stars out of 5
In January 2023 we made an initial order of some aluminium signage to be displayed in our elevators and communal stair landings. Since this...
Peter Niven
Google
Rated 5 stars out of 5
Excellent service from beginning to end. Great work on the sign too. Thank you 
Steve Austin
Google
Rated 5 stars out of 5
Fantastic service from Signs Express - always super communicative, accommodating and do a great job with our signs. Would highly recommend! 
Lisa Credland
Google
Rated 5 stars out of 5
Good communication, always happy to answer any questions I have and great end product 
CarrManorOnline
Google
Rated 5 stars out of 5
Great service, helped with designs, even gave full tour of printing facilities. Then got everything printed very quickly for us. Great ser...
Nathan Walsh
Google
Rated 5 stars out of 5
Signs Express are fast, efficient and super friendly. They get all work done as quickly as possible and it always looks great. Will definit...
Clare Delaney
Google
Rated 5 stars out of 5
Super happy with the service I’ve received for some promotional items I’ve had printed. Great communication and super speedy service! So go...
Sophie
Google
Rated 5 stars out of 5
Signs Express Leeds provided an outstanding service from the first email to the design and the sign on my van. Lots of people have commente...
Liaquat Huessein
Google
Rated 5 stars out of 5
We have had the pleasure to be working with Matt and his team! They have done an outstanding job and we are super pleased with the end resu...
Stephanie Treffers
Google