EVS Strengthens Site Identity
Client Overview
European Vehicle Sales (EVS), led by Richard Mills, is a dynamic automotive retailer expanding with two new locations in Grimsby and Sandtoft. Keen to create a high-quality look across both sites, Richard turned to Signs Express Grimsby for bespoke external signage and branding elements.
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Objective
The brief was clear: deliver signage that’s modern and consistent across both locations, bringing EVS’s brand to life. This included revitalising existing signage where possible and producing two custom-branded flags to enhance site visibility.
Challenges
Richard aimed to have the Sandtoft site's signage installed before the Christmas break, just five weeks from initial contact. The project was further complicated by the need to work at height above an awkward sloped roof, which required careful planning to secure the right access equipment and navigate unpredictable winter weather to ensure a safe and timely installation.
Solutions Provided
To meet the brief, we presented two distinct approaches for the main site signage:
- Option 1: Refurbishing Existing Lightboxes
This option involved removing old sign faces and upgrading them with new 3mm aluminium trays. These trays were router cut for the EVS logo and text, backed with opal acrylic and printed graphics to provide a clean finish for the back-lit illumination. - Option 2: Introducing a Flex Face System
We designed a modern alternative using 135mm and 89mm deep powder-coated frames. These housed internal LED systems behind printed flex face skins, allowing for logo and text to be illuminated and effectively stand out. - Flag Printing
Two flags were produced to specification: one showcasing the EVS logo and one featuring the Union Jack. Both were double-sided, digitally printed onto knitted polyester with block-out interlining and finished with durable hems, loops, and toggles for outdoor display.
Execution
Our team provided the artwork layouts and visuals for the customer to approve, as well as overseeing the production and installation of all the signs
Materials and Technologies used
Illuminated LED Slimline Econoflex Systems with Printed Flexface Skins were used and digitally printed knitted polyester Flags, double-sided with block out interlining, hemmed all round and finished with loop and toggle.
Results
The finished signage has transformed both sites, giving EVS a polished and consistent brand presence. With improved visibility and a contemporary design aesthetic, the signage sets the tone for EVS’s future growth.
Our Testimonial
⭐⭐⭐⭐⭐
“Richard at EVS was a pleasure to work with. His vision for a Modern Illuminated Signage look led us to The Flex face System to achieve his Goal, and it really does the job nicely.” - Chris Smith, Account Manager
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