Illuminated exterior sign
News

So, you’ve got a great brand name and a stand-out logo, now it’s time to make sure you’re getting noticed!

Your brand and logo are the first impression a customer gets of your business and they often reflect the quality of the product or service you’re offering. Making sure you stand out either on the high-street, a busy industrial estate or out on the road is very important for brand visibility. To help out, we have compiled our top seven tips to make sure your logo gets noticed.

1. Add an extra dimension

The use of built-up letters and shapes introduce a 3D element to your logo, by having some or all elements extending out further than the flat fascia. This style creates an eye-catching light and shadow effect.

2. Be distinctive

Internal SignInternal Sign

When it comes to deciding which material to make your logo from there are plenty of options. Whether your logo is being displayed outdoors or on an internal wall, you can use different materials to create contrast and effect. Metallics, acrylics and brushed stainless steel are all popular options to add a textured look to your logo and add personality to reflect your brand style. Commonly used materials such as aluminium or acrylic will create a stylish and sharp look and can be installed on various backgrounds like wood or brick for a more subtle effect.

3. Create a contrast

Your logo doesn’t have to do all of the work and it’s important to consider where you’re installing your new sign. Does the area get natural sunlight or is it quite dark? How is the existing wall decorated, is it exposed or painted? Questions such as these will have a big impact on how your logo stands out and any extra elements that may need to be added or considered, such as a backing board or sign tray. For dark areas, an illuminated feature would help the logo stand out and if the existing wall is painted a dark colour using light and bright colours for your logo will create an instant contrast.

4. Illuminate

Illuminated Exterior SignIlluminated Exterior Sign

Illuminating your logo is one of the most impressive ways to make it stand out and can be integrated into other styles such as 3D to give an extra dimension. The great thing about illumination is making your business visible even throughout the darker months. There are plenty of options to create an illuminated feature both internally and externally, each type of lighting offers different benefits and will create a range of effects. 

5. Build a feature display

In reception areas or in offices your logo may create part of a feature display or wall. This creative way of displaying a logo helps to further show your brand personality and can even promote your brand values. For example, living walls will add a textural element, digital screens can be interactive and engaging and creating a 3D feature offers the opportunity to showcase facts or information about your business.

6. Make use of glass or windows

Don’t look through windows that could be an ideal place to display your logo. On shop, salon or hospitality fronts installing window graphics can help to obscure the interior and create some privacy while still allowing plenty of light through. In offices with large glass partitions, an etched logo will not only look professional and sleek but increase safety by making the glass more visible.

7. Extra applications

Vehicle GraphicsVehicle Graphics

Windows are only the start of alternative spaces to display your logo and there are plenty of ways to go the extra mile for a full branding opportunity. Floor graphics as part of a wayfinding solution, a-boards to inform customers or vehicle graphics to create a 24/7 marketing machine are all great places to display and showcase your logo and other important information.

What makes a good logo?

Signs Express can also help to design or update your logo if requested to ensure you’re standing out and creating the right impression. Good examples of logos will have a creative use of contrasting or complementary colours, an easy to read font and letter case and be easily recognisable. Contact us today to find out how we can work together to create and install a fantastic logo for your business that will really make you stand out.

More like this

What our customers say

Rated 5 stars out of 5
AMAZING CUSTOMER SERVICE. The service I have received from sign express has honey been the best customer service I have EVER experienced. T...
Shadan Noori - Personal Trainer
Trustpilot
Rated 5 stars out of 5
Excellent Customer Service & Product Quality. Excellent, prompt customer service from ordering all the way through to delivery & installati...
TC
Trustpilot
Rated 5 stars out of 5
Brilliant! Fab! Love my door decal and my parking space sign. Highly recommended 
Laura Slater - Lumiere Photographic
Trustpilot
Rated 5 stars out of 5
Recommended. Excellent customer service and communication. Would definitely recommend. 
Craig
Trustpilot
Rated 5 stars out of 5
Great new signs at our church. Thanks to Jamie and colleagues at Signs Express Coventry for our new signs at Leamington Spiritualist Church...
Leamington Spiritualist Church
Trustpilot
Rated 5 stars out of 5
Excellent banners and a pleasure to do business with. Required banners for my company logo. With a brief given the returned artwork was gre...
John - Hearty Hotdogs
Trustpilot
Rated 5 stars out of 5
Chloe and the team were brilliant from start to finish on our project. They provided informative advice and were great at understanding wha...
Gemma - HB Tech
Google
Rated 5 stars out of 5
We have used Signs Express Southampton for our showroom window graphics and for the sign writing on our van. The have provided a brilliant...
James Carss - Town and Country Kitchens and Bathrooms Ltd
Google
Just a quick thank you to the team for the new signage on our facility, looks perfect. 
hubergroup
Signs Express
Rated 5 stars out of 5
I ordered some magnetic signs for my vehicle and had fantastic service and a fantastic price from them. The signs are perfect I couldn’t as...
Michael Ashman - Evercare Carpentry
Google
Rated 5 stars out of 5
Called up regarding some chevrons for the back of my van and managed to get booked in on the day due to cancellation, drove down was welcom...
Marc Strickson - Lincs Groundworks Ltd
Google
Rated 5 stars out of 5
Signs Express do all the stickers for the Motorcycle shop I work in, and they do a brilliant job. High quality and very professional. Can't...
Freddie Wright
Google
Rated 5 stars out of 5
I have just had the graphics done on my "Stellar Divers" work van & they are fantastic. I just want to say a huge thank you to Louise & the...
Simon Hotchkin
Google
Rated 5 stars out of 5
Did an amazing job on my car, really friendly staff, was really happy with the whole outcome! Would definitely recommend 
Tegan Bryder
Google
Rated 5 stars out of 5
I can't rate these guys enough! From the outset Ben and his team where on hand to talk though the design to makes sure it was perfect. A f...
Joe Walker
Signs Express
Rated 5 stars out of 5
Signs Express did an excellent job of matching the reflective stripes and signage on the door of a 30 year old Land Rover Defender Fire App...
Firefighter Thompson - Fire Service - Old Warden Airfield
Trustpilot
Rated 5 stars out of 5
Great Quality Signs, Easy and Efficient to deal with, and a competitive price. Love the sign. Can't recommend Ian and the team highly enoug...
Andy Nimmo
Google
Rated 5 stars out of 5
Super service, always thorough and efficient and convert our thoughts and ideas in the great graphics. Highly recommended. 
Escrick Park Estate
Google
Rated 5 stars out of 5
First class service, will defiantly recommend and great value for money with a speedy turn around. 
Carol Waddington
Google
Rated 5 stars out of 5
Brilliant service, from start to finish. We are getting lots of compliments it looks fabulous! Thank you 
Lucy Jackson
Google
Rated 5 stars out of 5
3 months late, sorry guys. But here is my 5 star review for the work you carried out on the shop front and windows. Will use again. 
PC Revamp
Google
Rated 5 stars out of 5
A huge thanks to the team for their branding design and signage. We are really please with the finished products and would highly recommend...
Karen Hoyle
Google
Rated 5 stars out of 5
Great service from start to end product. Very reasonable prices and good communications. Would highly recommend.  
Michelle
Trustpilot
Rated 5 stars out of 5
Great service and expertise from start to finish. I am thrilled with my graphics. I can't recommend highly enough.  
Lou
Trustpilot