Small Business Saturday
News
Saturday 1st December marks a significant day for small business owners, with the non-profit organisation, Small Business Saturday, highlighting small business success and encouraging consumers to ‘shop local’.
While the campaign runs all year, the organisation encourages customers to go out and support their local independent businesses on December 1st, with many businesses taking part by hosting events and offering discounts. As a supporter of the campaign, Signs Express believes that small businesses should receive the same opportunities for growth as large corporations, and that great signage is one of the most valuable tools you can use. Why is good signage important for small businesses? Brand awareness A potential customer’s first impression of your business will likely be your exterior business signs. Nearly 60% of consumers say the absence of signs and/or poor signage, such as low quality or misspelt words, deters them from entering a store or business. Therefore, making sure your signage is of the highest quality and represents your brand well is essential for attracting new customers.
Exterior Sign for Kiwi Beauty, WarwickExterior Sign for Kiwi Beauty, Warwick
Interior signage that’s consistent with your brand such as wayfinding or point of sale signs will direct customers to the right area, making for a better customer and visitor experience. Interior signs can also inform customers of upcoming promotions or events, potentially gaining custom for you in the future. Cost-effective Premises signage for your business can be a one-off investment with minimal maintenance required when the most suitable materials are used. Once your signage is installed, it acts as a 24/7, all year-round advertising tool for your brand. A must for all premises based businesses is fascia signage and there are many options to choose from to keep your business front of mind to prospective customers. Competitive edge Researching the signage your competition uses can help you decide what you can do differently and make your business stand out from the crowd.
Illuminated Fascia Signs, Cafe Istanbul, WarringtonIlluminated Fascia Signs, Cafe Istanbul, Warrington
Illuminated signs are fantastic for grabbing the attention of passers-by, and projecting signs are very noticeable for retail businesses because they’re directly ahead of consumers from street level. How can Signs Express help? Full-service signage solutions We offer a wide range of signage solutions from temporary to permanent signs and graphics, free-standing and mounted. If you’re looking for several different solutions for your brand, we ensure brand identity and consistency is maintained throughout all signage. As part of our services we can deliver the design, manufacturing and installation, managing your entire project from start to finish.
Signs Express In-House DesignSigns Express In-House Design
In-house design and production Our experienced in-house designers can create flawless designs for your signs and graphics, ensuring it represents your company in the best possible way and communicates a strong message. If you can supply your own artwork, Signs Express designers will perfectly recreate your designs and bring your brand to life. Installation Keeping our employees and members of the public safe during installation is our main priority. We only select the most suitable materials and fixings and pride ourselves on the highest health and safety standards.
Signs Express InstallationSigns Express Installation
Project Management Combining all our expertise under one project management umbrella, we’ll work with you to assist with specification and budget requirements, leaving you secure in the knowledge we have taken care of the entire process from start to finish. We will always be on hand to deliver high-quality solutions and take the stress of creating great signage off your hands. Generate sales By using signs and graphics to build a positive perception of your brand, you can expect more enquiries for your services – so it’s important to make sure you’ve got this covered. With over 65 centres across the UK & Ireland, Signs Express is the national sign company which is local to you.

More like this

What our customers say

Rated 5 stars out of 5
Signs Express responded quickly for a need for exhibitions signage within a short time-frame. They installed signage across four Sheffield...
Hannah Campbell - Sheffield Doc Fest
Google
Rated 5 stars out of 5
Fantastic company, great support designing our reception and sales office. We will be using you guys again once we get the van kitted out....
Micky Johnson - Airbag Team
Google
Rated 5 stars out of 5
Signs Express (Sheffield) recently printed and installed a series of wall murals which Wall Nuts Murals had designed to go into the Childre...
Stepahanie Masters - Wallnut Murals
Google
Rated 5 stars out of 5
Massive thank you to Signs Express who have produced the most amazing signs for my studio clinic. Both signs look fantastic and have surpas...
Rachel Rafter - Natural Concept Permanent Makeup
Trustpilot
Rated 5 stars out of 5
A pleasure to deal with from start to finish. Malcolm's attention to detail is very much appreciated with something that will be viewed for...
Johnson Insulation Supplies - Johnson Insulation Supplies
Google
Rated 5 stars out of 5
excellent from start to finish. will definitely use them again. 
Mid Devon LGV Training - Mid Devon LGV Training
Facebook
Rated 5 stars out of 5
If you need top class signs, look no further than these guys. You won't find a nicer bunch of people, everyone was so helpful. Got our sign...
Conor - NVD LTD
Google
Dear Karl, It was a pleasure to meet your colleagues late last week at the cemetery and they did an excellent and very quick job in instal...
Sherwood Explorer - Sherwood Explorer
Signs Express
Hi Nicola You company have made a fantastic job of our vehicles – please pass this on to all involved – thank you Best Regards Paul Car...
The Sherwood Group - The Sherwood Group
Signs Express
Rated 5 stars out of 5
Fantastic company and would definitely recommend. Great customer care from start to finish and the final product was exactly what I wanted. 
John Orchard - WRAPnPACK
Google
Rated 5 stars out of 5
A huge thank you to Signs Express (Southampton) - great service and value for money. The signs are the perfect finishing touches to our new...
Geoff - Tech Connect Group
Facebook
Rated 5 stars out of 5
Quick and straightforward signage for my premises. I used them 15 years ago and that transaction was equally as smooth :) 
Matt Price - Olivia Samuel
Google
Rated 5 stars out of 5
I have been very impressed with the service provided by Signs Express, Bedford. As a business owner in the Design and Construction sector,...
Paul - Cambridge Porches and Canopies
Trustpilot
Rated 5 stars out of 5
Fantastic product!. Signs Express Nottingham have always produced quality products for us and our clients. They always deliver on time, com...
Fusion Graphic Design - Fusion Graphic Design
Google
Rated 5 stars out of 5
It's not often you order something and are amazed by the results. I ordered a shop signs, window stickers and car stickers. The results and...
Gary Hyams - Jacob Graff Design
Google
Rated 5 stars out of 5
We had a new sign installed for our business, from the initial contact to the after-sales services has been wonderful, everyone was very he...
Batchelor Air-Conditioning
Trustpilot
Rated 5 stars out of 5
Brilliant service throughout. It was refreshing to have such regular communication and updates, customer service was fantastic and the fini...
Sharon Keirle - The Artisan Dog Co
Google
Rated 5 stars out of 5
Very nice job on our new minibus 
Margaret Hawes
Trustpilot
Rated 5 stars out of 5
Excellent customer service from Gary at Gateshead signs express, excellent design on van and was very happy with the price, will definitely...
Graham Jackson - Graham Jackson
Trustpilot
I can't thank you enough for a brilliant job, the communication during the design process was so responsive, also the pricing was excellent...
RLB Dent Solutions - RLB Dent Soluctions
Facebook
Rated 5 stars out of 5
Excellent quality signage and brilliant advertising on my van now for a very reasonable price. A professional team delivering exactly what...
Inside & Out Gardening Service
Trustpilot
Rated 5 stars out of 5
Service was fantastic, nothing was a bother the sign for my van was exactly as I wanted it and the staff are very friendly and efficient. 
Grace Watkin
Trustpilot
Rated 5 stars out of 5
Signs Express always do a great job for us. Always a good price on always on time. Highly Recommended 
Ian - Delcor Furniture
Trustpilot
Rated 5 stars out of 5
Great company.. quickly designed and produced signage for our Roving vaccine unit… thanks a lot 
David Shannon - NHS
Trustpilot