Saturday 1st December marks a significant day for small business owners, with the non-profit organisation, Small Business Saturday, highlighting small business success and encouraging consumers to ‘shop local’.
While the campaign runs all year, the organisation encourages customers to go out and support their local independent businesses on December 1st, with many businesses taking part by hosting events and offering discounts. As a supporter of the campaign, Signs Express believes that small businesses should receive the same opportunities for growth as large corporations, and that great signage is one of the most valuable tools you can use. Why is good signage important for small businesses? Brand awareness A potential customer’s first impression of your business will likely be your exterior business signs. Nearly 60% of consumers say the absence of signs and/or poor signage, such as low quality or misspelt words, deters them from entering a store or business. Therefore, making sure your signage is of the highest quality and represents your brand well is essential for attracting new customers.
Interior signage that’s consistent with your brand such as wayfinding or point of sale signs will direct customers to the right area, making for a better customer and visitor experience. Interior signs can also inform customers of upcoming promotions or events, potentially gaining custom for you in the future. Cost-effective Premises signage for your business can be a one-off investment with minimal maintenance required when the most suitable materials are used. Once your signage is installed, it acts as a 24/7, all year-round advertising tool for your brand. A must for all premises based businesses is fascia signage and there are many options to choose from to keep your business front of mind to prospective customers. Competitive edge Researching the signage your competition uses can help you decide what you can do differently and make your business stand out from the crowd.
Illuminated signs are fantastic for grabbing the attention of passers-by, and projecting signs are very noticeable for retail businesses because they’re directly ahead of consumers from street level. How can Signs Express help? Full-service signage solutions We offer a wide range of signage solutions from temporary to permanent signs and graphics, free-standing and mounted. If you’re looking for several different solutions for your brand, we ensure brand identity and consistency is maintained throughout all signage. As part of our services we can deliver the design, manufacturing and installation, managing your entire project from start to finish.
In-house design and production Our experienced in-house designers can create flawless designs for your signs and graphics, ensuring it represents your company in the best possible way and communicates a strong message. If you can supply your own artwork, Signs Express designers will perfectly recreate your designs and bring your brand to life. Installation Keeping our employees and members of the public safe during installation is our main priority. We only select the most suitable materials and fixings and pride ourselves on the highest health and safety standards.
Project Management Combining all our expertise under one project management umbrella, we’ll work with you to assist with specification and budget requirements, leaving you secure in the knowledge we have taken care of the entire process from start to finish. We will always be on hand to deliver high-quality solutions and take the stress of creating great signage off your hands. Generate sales By using signs and graphics to build a positive perception of your brand, you can expect more enquiries for your services – so it’s important to make sure you’ve got this covered. With over 65 centres across the UK & Ireland, Signs Express is the national sign company which is local to you.