Bringing ProGen’s New Brand to Life
Refreshing ProGen’s Premises
ProGen is a multi-disciplinary business delivering electrical, mechanical, refrigeration, high-voltage, construction and design services for a wide range of projects.
The company wanted to update its premises to reflect its new branding and give the building a more modern appearance. The existing exterior featured a mix of materials, colours and finishes, which made the building look tired and inconsistent.
Signs Express Grimsby was asked to create a coordinated signage scheme across the whole building.
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A fresh direction
The aim was to refresh the premises, introduce the new ProGen branding and create clearer areas for signage.
This involved designing the full signage scheme, creating new fascia spaces, coordinating with other contractors and manufacturing and installing the finished signs.
Creating consistency
The building included brickwork, cladding, glazing and painted sections, all in different colours.
Achieving a consistent look across these varied surfaces was the main challenge. Each part of the premises required a slightly different approach, while still needing to feel connected to the wider scheme.
We worked closely with ProGen and the other contractors to prepare the right areas for installation. This included coordinating the creation of new fascia spaces and the refresh of older sections, giving the new branding a cleaner and more suitable backdrop.
Bringing the brand to life
Our team produced artwork layouts and visuals for ProGen to review and amend before manufacture.
The design combined white lettering, dark fascia areas and red brand details for a clean, confident finish.
The new branding was applied across the building without overcrowding the shopfront.
Choosing the right materials
CNC-cut acrylic letters were used for the main ProGen name and service wording.
Aluminium composite sign trays and panels created clean signage areas, while full-colour self-adhesive graphics were used for supporting details.
Large red circular features were also installed to repeat the ProGen branding across the building.
Before
After
From design to installation
Our team managed the signage from start to finish.
We created the initial artwork and visuals, then worked with ProGen to make any required amendments before approval. Once the final designs were agreed, our team manufactured the acrylic lettering, sign trays, panels and branded features.
We also coordinated the installation around the wider building work, making sure each area was ready before the signs were fitted.
Keeping the project with one team helped us maintain the same standard of finish throughout.
Results that stand out
ProGen’s premises now have a cleaner, more modern appearance, with the signage giving the building a stronger identity.
The white lettering stands out clearly against the darker fascia areas, while the red details link each part of the scheme together. By making better use of the available frontage, the ProGen name and service offering are also far more visible.
The finished result reflects the updated brand more effectively and creates a stronger first impression for visitors, customers and suppliers.
Our Testimonial
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“It was great to see the final product come together and the building now looks fantastic, especially in the sun!” - Paul Lidgard, Sales Manager, Signs Express Grimsby
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