NIVEA celebrates 100 years
Having completed a successful graphics project to promote Nivea as official sponsors of the England Football team, Signs Express (Birmingham South West) were called back to their office in Birmingham to produce and install a new striking window graphics project.
The graphics promote 100 years of Nivea in conjunction with their ATL Skincare campaign and were completed at night to create a surprise element for Nivea staff arriving back to their office the following morning. The team fitted digitally printed and laminated graphics to several conference rooms, meeting pods and private offices. These graphics were printed onto clear vinyl to allow sun light to filter into the offices and the white elements of the logo were also included to maintain brand identity.