Our Work
Birmingham Adbikes
We’ve been working with Birmingham AdBikes, a local company that runs a fleet of pedal-powered rickshaws across the city. They offer free rides for shoppers, visitors, and event-goers — funded entirely through advertising.
It’s a clever idea: brands get noticed, people get a fun ride, and the city gets a greener, more vibrant feel.
Birmingham AdBikes asked Signs Express (Birmingham SW) to handle the design, print, and installation of the wraps — making sure every bike looked sharp and ready to roll.
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Challenges and Solutions
The rickshaws aren’t your average vehicle.
They’ve got curved frames, awkward angles, and moving parts — which means the wraps have to be measured and applied with absolute precision.
Our team used high-performance vinyl that can cope with the British weather and the constant motion of city life. Every panel was designed, printed, and applied in-house to make sure the colours popped and the logos were spot-on.
Some campaigns change monthly, others stay longer, so the materials we use need to come off cleanly without damaging the surface.
It’s a balance between durability and flexibility — one of those details that makes a big difference to how the final product performs.
The Outcome
Each rickshaw acts as a moving advert, wrapped in bright, bold vinyl graphics that feature everything from high-street retailers to national brands and events.
Those wraps don’t just look good; they’re what keep the whole service free for the public.
The partnership benefits everyone involved:
- For AdBikes, professional wraps mean more advertisers and a polished, eye-catching fleet.
- For advertisers, it’s mobile marketing at its best — reaching thousands of people a day, up close.
- For the public, it’s a fun, sustainable way to get around the city.
It’s a simple idea, but it works beautifully.
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