OUR WORK
NIVEA celebrates 100 years
After working with Nivea on a campaign for their England Football Team sponsorship, our team at Signs Express (Birmingham South West) were invited back for something a little different. This time, the job was to help them mark 100 years of Nivea with a fresh set of window graphics for their Birmingham office.
They wanted the design to connect with their ATL Skincare campaign — clean, confident and unmistakably Nivea. The graphics needed to catch attention without blocking out the light, and the end result had to look smart from both inside and outside the building.
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Our approach
To keep the project under wraps, we carried out the full installation overnight. When staff arrived the next morning, the transformation was already in place — new branded visuals running across meeting pods, offices, and glass panels.
Our input to the design and instillation
The graphics were digitally printed and laminated before installation. We used a clear vinyl film so that sunlight could still flow through the space while keeping colours rich and consistent. The white parts of the Nivea logo were included in the print so that the design held its shape and brand clarity against the glass.
Every section had to line up perfectly — particularly across the larger glass walls — so planning and precision fitting were key. The team handled the work efficiently, finishing on time and leaving everything spotless for the next day’s reveal.
The Result
The finished look captures what Nivea stands for: clean, classic and confident. The branding is instantly recognisable, but still subtle enough to feel part of the workspace rather than decoration on top of it.
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