Quality signage is a sign of a quality business!
News

When it comes to signs, it’s all about perception. What the customer sees when they walk past your commercial space will have a big impact on their impression of your company, so it’s crucial you look at everything from the client’s point of view when creating your signage.

Although this can be easier said than done, taking a step back and trying to see your sign as a customer would can go a long way to ensuring you get the design just right. Simple design One mistake that a lot of businesses make when designing a sign is to try to fit too much in. Although you may want to pack your sign with all the information you think is relevant, more often than not this will lead to an overly complicated design and confused message. Instead of adding more and more to your sign, try to take it back to basics. Begin with the most important information and then go from there. If you’re not sure when to stop, ask existing customers, employees or friends for their advice before you take the finished product to the printers. Placement The position you choose for your sign will have a big impact on how, and if, customers see it. Make sure you choose a spot that offers good visibility to both passing trade and those standing right in front of your doorway. If you have included any smaller text in the design, check that it can be read from street level before securing the sign in place. Remember, placing the sign in the best position possible for your customers may mean you end up staring at its plain rear side. Although this may leave you feeling a little uninspired, it’s essential your customers get the best views so try not to worry about it too much. Size When it comes to signs, size definitely matters. The sign itself needs to be large enough to catch your customers’ attention when they’re walking by. You also need to ensure that the text is big enough to be read easily from a distance, otherwise passing trade may not be able to tell quickly and easily what your business is about. When deciding how big your sign should be, try to take a step back from your business and see it as a customer would. Try and make the sign proportional to your commercial space, make sure it covers up the remnants of any older signs and check that the finished product won’t block any of the light to your windows or premises. If you’re currently in the process of creating a sign for your business, we can help. Get in touch with your local Signs Express today to find out more.

More like this

What our customers say

Rated 5 stars out of 5
This is the second vehicle Signs Express have decaled for me and i could not be happier with the result. The attention to detail is amazing...
Richie Rowland - Mondraker
Google
Rated 5 stars out of 5
We have used Signs Express for many years now for all our vehicle signwriting needs. There have been some different jobs too that they have...
Luke Foster - Man For All Seasons
Google
Rated 5 stars out of 5
Fantastic service, awesome job and speedy turnaround to meet a deadline. Would 100% recommend 
South West Photobooths - South West Photobooths
Google
Rated 5 stars out of 5
As a return Customer, Nick, Marion and the Team actioned my need for new vehicle graphics quickly and without fuss. Always a pleasure doing...
Neil Bygrave - Exeter Tree and Garden Care
Google
Rated 5 stars out of 5
Fantastic service, great team. Outstanding attention to detail. I wouldn't look anywhere else to get my vehicle sign written. Darren Tinkl...
Roots to Food - Roots to Food
Google
Rated 5 stars out of 5
Signs Express Exeter did a fantastic job for us. We are very pleased with the Cab wrap and logos that they applied to our new 20m Lorry Mou...
Deborah Hockey - Sky Platform Hire Ltd
Google
Rated 5 stars out of 5
Excellent customer service. Sam worked around my need, provided large amount of samples and suggestions, communicated with me on regular ba...
El Picante
Google
Rated 5 stars out of 5
Excellent service and communication, a pleasure working with them. 
Dunster House
Google
Rated 5 stars out of 5
I have used Signs Express for many years now. They continue to provide excellent service and would highly recommend them to anyone. 
Baytek Office Solutions - Baytek Office Solutions
Google
Rated 5 stars out of 5
A great experience from start to finish. Signs Express Bedford came well recommended - and were attentive and displayed expertise in every...
Bedford Bid
Google
Rated 5 stars out of 5
Recently used for some decals I required and the communication was excellent as well as the end product. Happy customer. 
Cranfield Aerospace Solutions
Google
Rated 5 stars out of 5
Very efficient, reliable and professional. The team have done a fantastic job from start to finish and went above and beyond to get our lor...
Combi-Ride - Combi-Ride
Google
Rated 5 stars out of 5
Fantastic service from start to finish, nothing was too much for Nicola who dealt with everything in a professional and efficient manner. G...
Kimberley Food Fest - Kimberley Food Fest
Google
Rated 5 stars out of 5
Got a shop front signboard made, I haven't ever experienced this level of excellent customer service ever. Everything was amazing and top q...
Hashim Majeed - Byron Fast Foods
Facebook
Rated 5 stars out of 5
Couldn't be more happier with how my van turned out. Excellent customer service 
Ross Salmon - Salmon Heating Services
Facebook
Rated 5 stars out of 5
This was the first time we have used the services of Signs Express and we were delighted with not only the end result but the whole proces...
Liz Myers - UWM Accountants
Signs Express
Rated 5 stars out of 5
Really like our new signs and map installed very efficiently on the day after good back & forth on the designs allowed us to get to a final...
Richard Hook - Postcards Cafe, Exmouth
Google
Rated 5 stars out of 5
Best local company. Always use them, brilliant service as always! 
Paul Knight
Google
Rated 5 stars out of 5
The Signs Express Team have always supported Perryfields Primary PRU with an exceptional service. They are attentive to detail and are flex...
Peter Hines
Trustpilot
Rated 5 stars out of 5
I literally think I could not operate without Signs Express Bedford, I have tried other companies before and the quality of work from Signs...
Juicy Vapes
Google
Rated 5 stars out of 5
We have been using Signs Express for years and have never received a bad service or product, they are very efficient and have a quick turn...
LSK Hire Ltd
Google
Rated 5 stars out of 5
A++++ Great people. Great product 
Roy Martin
Google
Rated 5 stars out of 5
Excellent service, really impressed with the quality of the work. 
David Rooney - Bath Spa University
Google
Rated 5 stars out of 5
Signs Express and their Team have always done our signs. Excellent service and top quality. 
Fred Vernalls - Exeter and District Scouts
Google