When it comes to signs, it’s all about perception. What the customer sees when they walk past your commercial space will have a big impact on their impression of your company, so it’s crucial you look at everything from the client’s point of view when creating your signage.
Although this can be easier said than done, taking a step back and trying to see your sign as a customer would can go a long way to ensuring you get the design just right. Simple design One mistake that a lot of businesses make when designing a sign is to try to fit too much in. Although you may want to pack your sign with all the information you think is relevant, more often than not this will lead to an overly complicated design and confused message. Instead of adding more and more to your sign, try to take it back to basics. Begin with the most important information and then go from there. If you’re not sure when to stop, ask existing customers, employees or friends for their advice before you take the finished product to the printers. Placement The position you choose for your sign will have a big impact on how, and if, customers see it. Make sure you choose a spot that offers good visibility to both passing trade and those standing right in front of your doorway. If you have included any smaller text in the design, check that it can be read from street level before securing the sign in place. Remember, placing the sign in the best position possible for your customers may mean you end up staring at its plain rear side. Although this may leave you feeling a little uninspired, it’s essential your customers get the best views so try not to worry about it too much. Size When it comes to signs, size definitely matters. The sign itself needs to be large enough to catch your customers’ attention when they’re walking by. You also need to ensure that the text is big enough to be read easily from a distance, otherwise passing trade may not be able to tell quickly and easily what your business is about. When deciding how big your sign should be, try to take a step back from your business and see it as a customer would. Try and make the sign proportional to your commercial space, make sure it covers up the remnants of any older signs and check that the finished product won’t block any of the light to your windows or premises. If you’re currently in the process of creating a sign for your business, we can help. Get in touch with your local Signs Express today to find out more.