Seasonal Solutions to Drive Footfall
The second half of the calendar year is often a big season for businesses, with revenue at its peak. At Signs Express we understand the fast paced business environments you’re operating within which can make it tough to find time to stand out from the crowd and focus on seasonal campaigns. We’ve therefore put together some tips and seasonal signage ideas to help your campaigns drive footfall and ensure you have a great end to 2025!
Contact your local centre to learn more.
Key seasonal opportunities
At this time of the year, there are multiple opportunities for businesses to refresh their signage and catch the attention of passing customers. Footfall naturally increases around this time as people start thinking about gifts, events and end of year plans, so having the right displays in place can make a real difference.
Seasonal events where signage can help you stand out include:
- Halloween
- Bonfire Night
- Black Friday
- Christmas
- Boxing Day & January Sales
- New Year’s Eve
Many of our clients use this period to update their window graphics, shopfront displays and promotional signs because it helps them stay relevant and visible during a busy trading season.
Why signage matters for footfall
A question we hear all the time is whether it is worth dressing your premises for the seasonal rush, and the answer is always yes. Customers are far more likely to step inside when something visually catches their attention, and seasonal signage is one of the simplest ways to make that happen.
The festive period gives you a chance to present your brand in a fresh and creative way. People are already in a browsing mindset, so a well designed window display or a bright promotional sign can be the thing that stops someone in their tracks. Even small updates help your business feel current and welcoming, which is often all it takes to encourage people to wander in and see what you offer.
Top signage solutions for seasonal campaigns
Illuminated signage
Illuminated signage will become your ally as the nights draw in, offering the perfect signage solution, not only making your business stand out on a busy street but also adding a modern touch that adds appeal to your premises.
Window Graphics
Window displays and graphics are a great way to get noticed. Your window display is one of the first things people see when they pass by, they can be used to promote sales and special offers, or simply to make a statement.
Wall graphics
Change your interior decor without the hassle with the help of our custom wall graphics! From fun branding to festive decals, reinforce your seasonal theme in an instant to create an inviting and aesthetically pleasing result.
Banners and Pavement Signs
Promotional solutions such as exterior banners, street furniture, pop-up displays, and posters are all impactful ways of advertising special offers. They are cost-effective options for brand enhancement.
Benefits of Illuminated signage
Visibility: Ensure your business stands out in the dark.
Modern Appeal: Give your premises a contemporary look and feel.
Safety: Well-lit areas feel more inviting and secure.
Read our complete guide to illuminated signage to find out more about illuminating your premises and the solutions we can offer.
Benefits of festive wall graphics
Branding Opportunity: Extend your brand’s presence and messaging.
Seasonal Themes: Change your decor easily to match the season.
Customer Engagement: Create an engaging and visually appealing environment.
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Ideas for Seasonal Window Displays
Christmas: Add festive decorations such as presents, snowflakes, and twinkling lights.
Halloween: Incorporate black cats, witches’ brooms, and spooky elements.
General Festivities: Highlight seasonal offers or special deals with vibrant graphics.
For more information or inspiration on window graphics, read our complete guide.
How to plan a seasonal signage campaign
Seasonal signage works best when it’s not last minute. Whether you're promoting a sale, marking an event, or simply getting into the festive spirit, planning ahead makes all the difference.
Now is the time to start thinking about promotions for each season, whether it's offering special deals during certain months, weeks, or days or whether it’s just a celebration of the season and you want your organisation to be part of the fun.
Start by mapping out key dates, then consider how signage can support each one. Do you need window graphics to grab attention? Directional signs to guide footfall? A bold fascia refresh to stand out?
The earlier you plan, the more strategic your signage can be!
Our team of experts are on hand to help you with anything from inspiration through to design and manufacture, everything we offer is bespoke and we’ll work with you in a consultative manner to ensure we find the right solution for you.
Speak to your local Signs Express centre today for more information.
People also ask
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Q. What are examples of seasonal signage?Collapse Expand
At Signs Express we often put together Christmas window graphics, Halloween displays, sale banners and small POS displays that help brighten a shop. A lot of customers also ask for temporary illuminated signs during winter because the darker days make lighting really effective.
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Q. What is the purpose of seasonal signage?Collapse Expand
The idea is to draw attention at the right moment. When people see something new in a window or on a sign, it gives them a reason to stop and take a look. Seasonal signage helps highlight offers, events or just reminds customers that something fresh is happening inside. It’s a simple way to boost interest without a full rebrand.
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Q. What is the cost of signage?Collapse Expand
The price varies a lot. A basic window graphic can be very affordable, while a bigger project like a shopfront sign or illuminated feature sits higher up the scale. Every job we do at Signs Express is priced to each specific job, so the best thing is usually to get a quick quote. It only takes a minute, and it gives you a clear figure rather than a rough guess.
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Q. How do I make my signage stand out?Collapse Expand
Keep it clean and easy to understand. Strong colour, clear text and a message people can read quickly tend to work the best. Lighting can help too, especially if you trade in the evening or during winter.
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Q. How to install seasonal signage properly.Collapse Expand
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Q. Do you need a permit to put up seasonal signs?Collapse Expand
Most short-term signs don’t need any permission at all. Window graphics and indoor displays are usually fine. Permanent exterior signs or larger installations might need approval depending on the council. If you’re not sure, always consult your with your local council.
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Q. How to attract people to your stall.Collapse Expand
Bold, simple signage is one of the easiest ways to get people to notice you. A clear banner, a bright table wrap or a flag can make a stall look much more professional and easier to spot from a distance. Try to keep the message short so people understand what you offer as they walk past. Once they make eye contact with the display, they’re far more likely to wander over.
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