Signage essentials for the recreation and leisure industry

From the 29th March, outdoor sports venues will begin to open with further attractions and facilities following suit from 12th April at the earliest. We can help ensure your premises are ready to showcase what your business has to offer to make the most of increased footfall.

So, what does your signage need to achieve?

Social distancing floor graphics and notices

PROTECT - you need to keep visitors safe by displaying social distancing messaging and ensuring you have sanitising stations installed. Making your customers feel confident in your premises will also be helped by clearly communicating new guidelines or measures you’ve put in place. GUIDE - for facilities with a large capacity for visitors, directional and wayfinding signage is important to identify routes, areas of interest or facilities at your attraction. You may also need to consider one-way systems to reduce contact in high footfall areas.

Post and panel sign

INFORM - keeping your customers informed of any changes to your opening times or the use of certain facilities such as restaurants, cafes or changing areas. ATTRACT - although signage has many practical uses, it is also a showcase of your business and brand. Refreshing your signs and graphics can give a new lease of life to any facility or attraction, helping to welcome customers.

Stand out with exterior solutions

Directional signage

From the 29th March outdoor sports facilities will once again be able to welcome visitors. This will include, but isn’t limited to, golf clubs, tennis courts, basketball courts and other forms of formally organised outdoor sports such as football and hockey. Moving through to 12th April we will see further outdoor attractions reopen including zoos and theme parks where managing the flow of visitors and ensuring social distancing will be a top priority. Increased capacities and the further relaxation of social contact rules outdoors will continue from 17th May which will allow outdoor cinemas and theatres and sporting venues to reopen. Our most popular products include:

• Banners
• Window graphics
• Floor graphics
• Posters and notices
• Directional signage including notice boards, pavement signs, post and panel signs
• Fascia signs

You can view all of our exterior solutions here.

Welcome with interior solutions

Welcome reception signage

The reopening of indoor leisure and sports facilities including gyms and swimming pools will hopefully begin on 12th April and with even more restrictions being lifted from 17th May we are hopeful to see cinemas, soft play areas and indoor adult group sports and exercise classes reopen. Our interior solutions include:

• Reception signs
• Floor graphics
• Custom wallpaper
• Sanitiser stations
• Banners
• Posters and notices
• Desk and freestanding dividers

Our full range of interior signs and graphics can be viewed here.

Supporting local businesses

Following the 2021 Budget announcement, Chancellor Rishi Sunak has announced several grants and funds that will be available for the leisure industry, with a specific mention for gym businesses. The plans included a Restart Grant which could pay out up to £18k and further funds allocated to improving sports and culture.* Throughout the next few months Signs Express will be here to support our local communities and provide signs and graphics to help the reopening of all businesses. So, whether you’re in the recreation and leisure, hospitality and retail or professional services sector, contact your local centre today to discuss our bespoke range of solutions. Information supplied for this blog and further details on the lockdown roadmap can be found here: https://www.gov.uk/government/news/prime-minister-sets-out-roadmap-to-cautiously-ease-lockdown-restrictions *Budget 2021: Key points at-a-glance: https://www.bbc.co.uk/news/uk-politics-56266773