Whatever kind of business you run, signage is important. An integral part of your company’s identity and one of the most important parts of your professional branding, your signage helps to attract customers, make your business more visible and give your office a personality.
If you’re trying to get a start-up off the ground, signage is even more important. Erecting a professional, eye-catching sign will help to announce your company’s arrival and get your name out there. Without adequate signage, customers could be put off from entering your business premises and you could struggle to attract the footfall you need to turn your start-up into a success. Creating a company personality As a new business, your signage is often the first point of contact a customer will have with your company. Its colours, style and wording are all likely to have a big impact on how potential customers perceive your start-up and could impact on their decision to walk through your front door. According to a survey carried out by FedEx, 76% of customers have entered a business they’d never visited before based solely on its signage. What’s more, 75% of consumers have told friends and family about a new enterprise just because they liked the look of its sign. Investing in signage early on will help your start-up to stamp its personality on the local business landscape and ensure all passing customers know exactly who you are and what you do. Creating a professional image As well as being important for attracting new customers to your location, good quality signage is crucial for creating a professional business image. Poor signage can deter potential customers from using your services, while good signage can have an incredibly positive impact and help give customers, clients and collaborators the right impression of your start-up from day one. In some cases, lenders won’t issue a loan to start-ups that don’t have adequate signage, so it’s important to speak to your bank or accountant before opening if your signage won’t be ready in time. Advertising Once your new sign is up, it will provide continuous advertising for your business. Everyone who walks past your location will take in your sign, something that’s great for brand recognition and should help your business to make a name for itself on your local high street. Make sure your signage complements your other branding to ensure you make the best impression possible when your start-up goes live. If you’re currently in the final planning stages of launching a start-up business, or if your business has already gone live and you need to organise signs fast, we can help. Get in touch with a member of our team today to find out more.