With its warm weather and (relatively) dry days, spring is the perfect time of year to update your signage.
As well as offering good conditions to tackle the practicalities of putting up a new sign, the spring months also tend to see a boom in the number of people out and about, increasing the chances that customers will wander past your premises. If you have eye-catching, modern signage in place, you can dramatically increase the chances they’ll walk through your door and spend their hard-earned cash with your business. Fonts Fonts are a very important part of signage design. Telling customers what your business is all about and offering a variety of other essential details to passing trade, your text must be absolutely perfect if your sign is going to be a success. This spring, you’re likely to see more and more businesses opt for clean, clear and simple fonts in their designs. Flourishes often feel over fussy when it comes to signs, so increasing numbers of businesses are opting for pared-down text and easy to read lettering. Colour Pastel colours and earthy tones are going to be big this spring. A lot of shops and businesses want to appear eco-friendly, especially if they’re aiming their services at a local, environmentally aware market. Freshen up your sign by throwing in a few lighter shades like yellow, green and blue. As well as adding a distinctly spring-like feel to your sign, these attractive colours will help to make the finished product even more eye-catching. Clarity Many of the most successful signs we’re seeing this spring are deceptively simple in their design. Unnecessary flourishes have been removed, colours come in block form and text is kept to a minimum. These touches help to make signs easier to read and more user-friendly. As long as the right font and design are used, these types of clear, concise signs should look far from empty and instead should appear modern and attractive. Humour It’s becoming increasingly common for shops to include a bit of humour in their signs. This is especially true of businesses that want to connect with a local client base and make a feature of their company personality. Puns can be used to great effect when creating signs. Although you’ll need to stay on the right side of corny, injecting a bit of humour with some clever wordplay can go a long way to making your sign stands out from the crowd. If you’re thinking about updating the look of your business with a brand new sign this spring, we can help. Get in touch with your local Signs Express today to find out more.