24/7 Fitness Gym Kidderminster
Client Overview
When 24/7 Fitness reached out about their Kidderminster site, it was clear they were looking for more than just a signage refresh. The brief was to completely transform their reception area, creating an environment that not only welcomed members but also set the tone for how the brand would be represented across all their gyms moving forward.
They’d already grown to eight gyms across the UK, and their brand was evolving quickly. The Kidderminster reception was the first site chosen to test a new aesthetic - we were keen to help bring it to life.
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The Vision
Gary Lockwood, Managing Director at 24/7 Fitness, had a very specific vision. He wanted something that felt fresh, modern, and very clearly “24/7”.
It wasn’t just about wall graphics; every element needed to feel part of the same family. Even the waste bin.
Our Approach
Gary’s brief was clear - the space needed to inspire and energise. Through close collaboration, we delivered a design scheme built around bold visuals, confident messaging, and a standout atmosphere.
Our design team came up with concepts that balanced impact with cohesion. We mocked everything up, got a quick sign-off, and moved fast. Production was turned around in record time, and our local team managed the install with care and attention.
The Result?
Ten days from initial brief to full installation.
The result was a complete transformation - a reception area that felt brighter, more dynamic, and fully reflective of the brand’s evolving visual identity. Every design element, no matter how small, contributed to a seamless finish.
Rolling It Out
With the success of Kidderminster, the plan now is to replicate the look across their other locations, giving members a consistent brand experience wherever they train.
Client Testimonial
⭐⭐⭐⭐⭐
“I gave Phil and the team a detailed brief of the radically different image we wanted for our Kidderminster reception. As usual, we were impressed with the swiftness and creativity of the design. The graphics were installed within ten days and the reception looked dramatically different. We’ll be rolling this out across all our gyms. Thanks again to Phil and the team.” - Gary Lockwood, Managing Director of 24/7 Fitness
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