24/7 Fitness Halifax
Client Overview
Following the success of previous collaborations at sites in Kidderminster, Birmingham, Wisbech and Norwich, Signs Express Worcester was once again appointed by 24/7 Fitness, this time to deliver a complete signage package for their brand-new Halifax gym.
With a proven track record across multiple locations, we were brought in early to support both the design and delivery of internal and external signage that would maintain brand consistency while adapting to the unique features of the new site.
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Project Scope
Our team carried out a detailed site survey before specifying a signage system that would work cohesively across every area of the building, from promotional displays to interiors.
The solution included:
- A flex face backlit sign for external visibility
- Contravision window graphics for both branding and privacy
- Large-format internal wall graphics to energise the space
- Wayfinding and health & safety signage throughout
- A promotional sign to support launch offers
- Custom-wrapped waste paper bins to extend brand presence even into the finer details
Attention to Detail
One of the key considerations throughout the project was colour accuracy. We took particular care in matching brand colours across all materials and surfaces, ensuring that printed graphics and finishes remained consistent regardless of lighting, texture, or application point.
That attention to detail extended beyond the walls too.
Going the Extra Mile
As a final touch, we applied full corporate vehicle livery to a 24/7-branded promotional van. This gave the Halifax team a mobile asset to raise awareness and support marketing campaigns in the surrounding community extending the gym’s visual presence far beyond its doors.
Final Thoughts
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Signage in the leisure and fitness sector serves multiple purposes - from wayfinding to member engagement. For businesses like 24/7 Fitness, working with a signage provider who understands both the creative and practical requirements of a busy gym environment is essential.
Having now supported multiple sites across the UK, we’re proud to continue building that partnership with 24/7 Fitness, delivering signage solutions that not only look great but work hard too.
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