Maximising the power of illuminated signage

Where you put your illuminated sign will determine how effective it is. Consider the surrounding environment such as foot traffic and vehicle patterns. In short, you want your sign in the most visible location in order to have the most reach throughout the day and night-time. For example, if your premises are by a busy main road, you’ll want your sign so it can be seen by drivers passing by even if it’s after dark. 

When deciding the style and design of your illuminated sign, use it as an opportunity to reinforce your brand identity and brand colours, allowing potential customers to associate the sign with the quality and professionalism of your brand. One of the positives of illuminated signage is that they are custom so can incorporate your company logo.

Once you have decided on the location, size and design of your sign you will need to check if Planning Permission or Advertising Control is needed.  Some signs have ‘deemed consent’ if they fall within the rules and are not in areas of special control (listed building or conservation zones, etc), other signs will need the planning authority’s permission.