Benefits of Signs & Graphics for Retail
Whether festive fever is about to grip the nation, or the summer season has more people out and about enjoying the weather; you should be aware that 6 in 10 adults are spending less on non-essentials due to the cost-of-living crisis*. With this in mind, it is more important than ever for retailers to stand out and encourage customers to purchase by creating your point of difference through an attractive environment for your customers.
It’s not just retail businesses that can benefit from the increased spending during periods of high footfall, those that offer services like hair and beauty salons, restaurants, as well as those in the hospitality industry can still take advantage of busy times of year by merchandising for seasonal events. During the festive season Christmas parties are in full swing and over the summer months family events such as weddings take place and people want to look their best. Shoppers will be looking for somewhere to relax and unwind in a café, restaurant, or bar, so make sure your premises always has a presence in a competitive retail environment to make you the obvious choice for any consumer.
*Office for National Statistics (2024)
Attract
Set yourself apart from the competition with eye-catching exterior signs and graphics that are the perfect showcase for your business and help get your business noticed.
Promote
Feature products, services and special offers with effective point of sale solutions in key internal and external locations throughout your store to encourage purchasing.
Guide
Effective queue management solutions, one-way systems and managing areas of increased footfall during busy periods can be easily achieved through signs and graphics that help customers navigate clearly and safely throughout your premises. Shopping nowadays isn’t always just transactional, it is becoming more immersive, so the experience and environment can be just as important as the products themselves.
Signage Matters
Never underestimate the importance of how your store looks; curb appeal matters with 8 in 10 consumers entering a business purely based on its signage.* In the run-up to busy trading periods, consider refreshing your exterior signage to get your business noticed. Appealing window displays can differentiate you from the competition and create a feel-good factor for customers who may even want to share photos on social media. Our external solutions include:
- Fascia signs
- Window graphics
- Digital signage
- Pavement furniture
- Posters & notices
- Canopies & awnings
*FedEx Office “What’s your sign” survey
Inspiring Interiors
Creating a welcoming, positive atmosphere for customers to enjoy while shopping is more important than ever, so why not give your interior a makeover? Use signs and graphics to not only promote a great experience but also motivate your customers to purchase. Consider how customers will move through your shop when at its busiest, are customers able to see the products you want them to buy? Wayfinding and point-of-sale solutions can make sure the messages you want to be seen have the biggest impact.
Our most popular interior solutions include:
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