Consistent branding that makes a great first impression
Hospitality
Invite new customers and welcome back familiar faces with an elevated experience, enhanced by engaging, bold hospitality signage. From hotels, restaurants and cafes to food trucks and catering companies, Signs Express helps to create ideal solutions for your customers and staff. With signs to assist directions, provide information, promote services and offers, our end-to-end solutions can help improve your customer experience. Find out more about our top tips for your premises.
Want to entice new customers and make loyal ones feel right at home? Signage can completely transform your building and grounds, building the customer experience and making people want to return time and time again. For a complete look, you will need to consider both internal and external signage solutions, making your business look appealing from the outside, ensuring any outside spaces are easy to navigate and creating an atmospheric interior that reflects your business.
Why Do You Need Signage For Hospitality?
Improved customer experience and encouraged returns
Guides guests and aids navigation
Promotion of offers and updates
Health and safety compliant
Attracts new customers amongst the competition
Continuous support from us
External Signage
Creating a seamless customer journey is crucial; guests must instantly gain an understanding of your brand and offerings before they’ve even set foot inside. Saying the right things with your signage is crucial, from the height of luxury to the exciting opportunities of a catering facility. From quaint B&Bs to five-star luxury resorts, an effective sign can say a thousand words and be the difference in securing customers versus local competitors.
Express your unique brand and identity with fascia and shop front signs, sign trays or Monoliths and totems to visibly attract and inform visitors; perhaps even illuminated to invite guests into the evenings for diners or hotels.
Offers, products and promotions might be a key performance focus, so why not advertise these with consistent branding on your shop front, with Promotional solutions, including banners, flags? Street furniture, such as barriers or pavement signs, is vital for letting visitors know you’re open or for showcasing your menu.
For other external signage options, you can choose from:
Post and panels for entrances and welcome messaging, instructions, maps and directions.
Illuminated signage, such as halo illumination, lightboxes, backlit & fret cut, faux neon, trough & spot lights and cabochon lighting.
Window graphics, including frosted window decals, full colour window decals, window film, window manifestations, one way window film and solar window graphics.
Disabled access and parking signs are to allow for easy access
Canopies and awnings to stand out in a busy street, whilst also providing shelter.
Wayfinding
From hotel room number plaques and bathroom facilities in restaurants to directories and maps within resorts, signage which helps navigate your property is essential. With consistent branding and the right format, wayfinding signs can help amplify your brand to heights of luxury and accentuate your ethos in the value of the guest experience.
Help guests park with ease and find their hotel room from reception, or allow customers to understand the ordering system and take their food to go. We have everything you need to make their experience all-encompassing.
You will need:
Directories for navigation, listing departments or facilities on floor levels
Door signs and nameplates for hotel rooms, staff access and administration offices
Plaques or engravings for reception areas or specific areas
Braille & tactile signage for accessible signage solutions
Internal Signs
Once you have enticed customers in, helped them navigate with wayfinding solutions, how will they order? Or understand your brand? Captivate them with outstanding interior signage with designs that display information and menus clearly, or wow them with creative wallpapers and graphics that accentuate your brand. Menus can be digital, engraved or interactive, depending on your brand. This will strengthen the customer journey and help you focus on advertising offers and specials with videos or multimedia.
Heighten your interior with your branding with logos, promotional solutions, window graphics or illuminated signage that creates character and personality. All at your fingertips with our professionals.
You will need:
Custom wallpaper, floor graphics and wall graphics to highlight offers, creative additions and bespoke branding to upgrade your services
Digital signage, such as wall-mounted screens, free standing screens, digital a-boards or video walls, to highlight menus and important information
Pop-up banners for events and offers
Architectural finishes for cost-effective luxury refurbishments
Point of sale solutions, such as posters, pop-up displays and labels and stickers
Vehicle Signage
If your hospitality business is on the move, perhaps you sell coffee in a bicycle cart, trade for events, or sell hot to-go food out of a van, our bespoke vehicle signage solutions can help make you stand out on the road.
Think promotional graphics and vehicle branding that attract new customers at events or for hire at their events.
Read more in our complete guide to vehicle graphics.
You will need:
Van graphics, such as modular vehicle wraps, partial wraps, full wraps, decals & stickers and reflective markings
Car graphics such as partial wraps, full wraps, decals & stickers and reflective markings
Fleet graphics for when you have multiple vehicles but one consistent brand.
Health and Safety
From hygiene in public toilets, hazards in the kitchen, to fire safety within hotels, we are committed to signage that keeps your staff and customers safe. Our health and safety signs are compliant with regulations and policies and are installed by professionals, so you can have peace of mind. Ensure your staff are trained and guests are informed for emergencies, warnings and cleaning processes.
Signs Express are here every step of the way.
You will need:
Health and safety signage, including compulsory signage, fire and emergency signs, hygiene signs, hazard signs, prohibition signs, traffic signs, and braille and tactile signs
Digital signage can be used to highlight safety notices
Post and panel signs can also be used to inform others of staff-only areas or hotel facilities, procedures or rules, such as swimming pools or alcohol policies.
We recently had Signs Express Gloucester install a new sign and window logo to our restaurant, Caffè e Vino in Tewkesbury. From the first mock-up to the final result, it's been a great experience working with Lee and the team. The service was simply outstanding! The installation was quick and faultless. I highly recommend this company!"
-Davide Ventola, Caffè e Vino
Case Studies
With over 30 years of knowledge, let Signs Express give you the answers to some of the most common hospitality signage questions.
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Q. What is the purpose of hotel signage?Collapse Expand
Hotel signs serve several important purposes. Wayfinding signs can help guests navigate properties, directing them to key amenities such as restaurants, pools and gyms as well as emergency exits. Additionally, hotel signs can help to reinforce a hotel’s brand identity and image, provide essential information to guests such as Wi-Fi passwords and check-out times, and improve the overall aesthetic appeal of interior and exterior spaces.
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Q. What signs must be displayed in a bar?Collapse Expand
In a bar, several types of signs are typically displayed to ensure compliance with regulations, promote safety, and provide information to customers. Alcohol licenses, age restriction signs and no smoking signs all help hospitality and leisure venues to comply with legislation, while emergency exit signs and bathroom signs can help to communicate key information to customers. These, combined with branding solutions such as outdoor display boards and fascia signs, are all key tools that bars can and should tap into.
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Q. What materials are used to make attractive signboards?Collapse Expand
Acrylic is commonly used for signboards as it is both durable and easy to clean. However, you can use several other materials. Wood, metal, vinyl, glass, stone and corrugated plastic are all possible alternatives that each may provide a unique look and feel for brands seeking to go the extra mile in capturing the attention of their target audience.
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Q. Why are safety signs important in the hospitality industry?Collapse Expand
Safety signs are non-negotiable for hospitality and leisure venues. From enhancing employee and guest safety to ensuring compliance, emergency preparedness and liability protection, they are important for a variety of different purposes. Some common safety signs include wet floor signs, fire exit signs, first aid signs, fire extinguisher signs and restricted area signs.
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